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ECONIS (ZBW)
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1
Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Baumgarth, Carsten
-
2008
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003456546
Saved in:
2
Käuferverhalten
Bänsch, Axel
-
1993
-
5., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10000345798
Saved in:
3
Käuferverhalten
Bänsch, Axel
-
2002
-
9., durchges. und erg. Aufl.
Persistent link: https://www.econbiz.de/10001693727
Saved in:
4
Advertising and integrated
brand
promotion
O'Guinn, Thomas C.
;
Allen, Chris T.
;
Semenik, Richard J.
-
2006
-
4. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10002493740
Saved in:
5
Deutsche Standards : unternehmerische Verantwortung ; [Unternehmen und Unternehmer in Deutschland, die sich in vorbildlicher Weise gesellschaftlich engagieren]
Langenscheidt, Florian
(
contributor
); …
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003132274
Saved in:
6
Consumer behavior
Schiffman, Leon G.
;
Kanuk, Leslie Lazar
-
1987
-
3. ed
Persistent link: https://www.econbiz.de/10000724345
Saved in:
7
Consumer behavior & marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2010
-
9. ed.
Persistent link: https://www.econbiz.de/10003881387
Saved in:
8
Grundlagen des Marketings
Russell, Edward
-
2010
Persistent link: https://www.econbiz.de/10003906590
Saved in:
9
Managing customer relationships : a strategic framework
Peppers, Don
;
Rogers, Martha
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10008860318
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10
Consumer behaviour : a European outlook
Schiffman, Leon G.
;
Kanuk, Leslie Lazar
;
Hansen, Håvard
-
2008
-
1 publ. in the UK
Persistent link: https://www.econbiz.de/10003571682
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