//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Glossar enthalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Toute la fonction marketing :...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
135
Marketingmanagement
73
Theorie
72
Theory
72
Marketing management
71
Marketing theory
29
Marketingtheorie
29
USA
28
United States
28
Deutschland
23
Electronic Commerce
23
Germany
23
Consumer behaviour
22
Konsumentenverhalten
22
Online-Marketing
22
Market research
21
Marktforschung
21
Internet marketing
18
E-commerce
17
Beziehungsmarketing
14
Relationship marketing
14
Betriebswirtschaftslehre
13
Business economics
13
Internationales Marketing
13
Verbraucherverhalten
13
International marketing
12
Internet
12
Management
12
Strategisches Management
10
Welt
10
World
10
Brand management
8
Markenführung
8
Verkauf
8
Marketingforschung
7
Selling
7
Social Web
7
Social web
7
Advertising
6
Computer-assisted marketing
6
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Book / Working Paper
222
Type of publication (narrower categories)
All
Glossar enthalten
Hochschulschrift
5,008
Article in journal
4,973
Aufsatz in Zeitschrift
4,973
Thesis
3,508
Collection of articles of several authors
2,293
Sammelwerk
2,293
Dissertation u.a. Prüfungsschriften
2,235
Graue Literatur
2,059
Non-commercial literature
2,059
Lehrbuch
1,987
Aufsatzsammlung
1,779
Aufsatz im Buch
1,699
Book section
1,699
Textbook
1,578
research-article
1,150
Konferenzschrift
1,070
Bibliografie enthalten
1,054
Bibliography included
1,054
Working Paper
919
Arbeitspapier
812
Case study
691
Fallstudie
691
Ratgeber
556
Guidebook
490
Conference proceedings
444
Handbook
399
Handbuch
399
Bibliographie
336
review-article
300
Glossary included
222
Wörterbuch
194
Congress Report
185
Festschrift
180
conceptual-paper
177
review
177
Fallstudiensammlung
140
case-report
133
Einführung
119
viewpoint
107
more ...
less ...
Language
All
English
154
German
68
Author
All
Kotler, Philip
17
Armstrong, Gary
12
Solomon, Michael R.
11
Hair, Joseph F.
9
Hartley, Steven W.
8
Kerin, Roger A.
8
McDaniel, Carl D.
7
Rudelius, William
7
Baines, Paul
6
Fill, Chris
6
Lamb, Charles W.
6
Marshall, Greg W.
6
Stuart, Elnora W.
6
Perreault, William D.
5
Askegaard, Søren
4
Bamossy, Gary J.
4
Ferrell, Odies C.
4
Lammenett, Erwin
4
McCarthy, Edmund Jerome
4
Olbrich, Rainer
4
Pride, William M.
4
Assael, Henry
3
Baumgarth, Carsten
3
Berkowitz, Eric N.
3
Bush, Robert P.
3
Cannon, Joseph P.
3
Dichtl, Erwin
3
Erlhofer, Sebastian
3
Hogg, Margaret K.
3
Hörschgen, Hans
3
Keller, Kevin Lane
3
Nieschlag, Robert
3
Olson, Jerry C.
3
Ortinau, David J.
3
Page, Kelly
3
Peter, Jerome Paul
3
Saunders, John A.
3
Wong, Veronica
3
Zikmund, William G.
3
Aaker, David A.
2
more ...
less ...
Institution
All
Books on Demand GmbH <Norderstedt>
2
G H S Göttinger Handelswissenschaftliche Schriften e.V.
1
Harvard Graduate School of Business Administration
1
Pearson Deutschland GmbH
1
Pearson Studium
1
Slovenská technická univerzita v Bratislave
1
Springer Gabler <Firma>
1
Wuppertal Institut für Klima, Umwelt, Energie
1
more ...
less ...
Published in...
All
Always learning
6
McGraw-Hill/Irwin series in marketing
6
wi - Wirtschaft
4
Lehrbuch
2
McGraw-Hill Irwin series in marketing
2
Rheinwerk Computing
2
Always Learning
1
Business & Management
1
Business 2000
1
CGPRT / The CGPRT Centre
1
Europäische Hochschulschriften / 5
1
GHS - Göttinger Handelswissenschaftliche Schriften
1
Galileo Computing
1
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
1
McGraw-Hill series in marketing
1
NWB-Studienbücher Wirtschaftsinformatik
1
NetEffect Series: job skills
1
Online Plus
1
Redline Wirtschaft / Für Existenzgründer, Selbständige und Kleinunternehmer
1
Roland-Berger-Reihe: Strategisches Management für Konsumgüterindustrie und -handel
1
Studienbücher der Wirtschaft
1
Studium
1
The Dryden Press series in marketing
1
The Irwin series in marketing
1
The Irwin/McGraw-Hill series in marketing
1
The Kent series in marketing
1
The McGraw-Hill/Irwin series in marketing
1
The Prentice Hall series in marketing
1
The Prentice-Hall series in marketing
1
The practice of management series
1
Werben & Verkaufen
1
Wirtschaft / Marketing
1
Wuppertal Texte
1
dtv / Beck EDV-Berater
1
informa business
1
wi - Wirtschaft / Marketing
1
wi - wirtschaft
1
wi wirtschaft
1
more ...
less ...
Source
All
ECONIS (ZBW)
222
Showing
1
-
10
of
222
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Möglichkeiten und Grenzen des Einsatzes von Multimedia im
Marketing
Wahl, Jörg H. W.
-
1997
Persistent link: https://www.econbiz.de/10000614635
Saved in:
2
Marketing
Nieschlag, Robert
;
Dichtl, Erwin
;
Hörschgen, Hans
-
1994
-
17., neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10000429577
Saved in:
3
Bau-
Marketing
: Grundlagen, Anwendung, Beispiele
Ziouziou, Sammy
-
2010
Persistent link: https://www.econbiz.de/10003789161
Saved in:
4
Marketing
: a critical introduction
Hackley, Christopher E.
-
2009
Persistent link: https://www.econbiz.de/10003772683
Saved in:
5
Marketing
: the core
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2007
-
2. ed.
Persistent link: https://www.econbiz.de/10003158640
Saved in:
6
Consumer behavior &
marketing
strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2010
-
9. ed.
Persistent link: https://www.econbiz.de/10003881387
Saved in:
7
The fundamentals of
marketing
<dt.>
Russell, Edward
-
2010
Persistent link: https://www.econbiz.de/10003906590
Saved in:
8
Marketing
: Grundlagen
Hesse, Jürgen
;
Neu, Matthias
;
Theuner, Gabriele
-
2007
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003449608
Saved in:
9
Grundlagen des
Marketing
Kotler, Philip
;
Armstrong, Gary
;
Saunders, John A.
; …
-
2007
-
4., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003376374
Saved in:
10
Supply chain management,
marketing
and advertising, and global management
Bidgoli, Hossein
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003929376
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->