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Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community

Gao, Xin; Xu, Guangyi; Wang, Gesi; Xu, Jianzhong - In: Economics and Finance Readings : Selected Papers from …, (pp. 69-84). 2022

Persistent link: https://www.econbiz.de/10013369882

The impact of mobile phone brand personality on brand equity among Albanian consumers

Shyle, Irma - In: Brand, Label, and Product Intelligence : Second …, (pp. 115-128). 2022

Persistent link: https://www.econbiz.de/10013338057

The discursive brand analysis of the accommodation units from the touristic basin of Suceviţa (Bukovina Region, Romania)

Dinu Vasiliu, Codrin <PhD>; Brumă, Ion Sebastian - In: Agrarian economy and rural development : realities and …, (pp. 246-252). 2017

relationship with the supra themes and the themes belonging to the local and regional brand. Further on, we have outlined the …. The relationship between these two profiles reveals strong brand connections but also shows some fractions which can be …

Persistent link: https://www.econbiz.de/10011854221

From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach

Agbokanzo, Koffi Selom; Tanchoux, Philippe - In: Brand, Label, and Product Intelligence : Second …, (pp. 223-245). 2022

Persistent link: https://www.econbiz.de/10013338080

Say yes to Facebook and get your customers involved! : relationships in a world of social networks

Pereira, Hélia Gonçalves; Salgueiro, Maria de Fátima; … - In: Business horizons 57 (2014) 6, pp. 695-702

Persistent link: https://www.econbiz.de/10010433309

Complaining in consumer credit : evidence from the Italian financial system

Cosma, S.; Pancotto, F.; Vezzani, Paola - In: Contemporary issues in banking : regulation, governance …, (pp. 123-148). 2018

Persistent link: https://www.econbiz.de/10011899498

Naïve consumers and financial mistakes

Exler, Florian; Hansak, Alexander - 2021 - Preliminary and Incomplete

Financial contracts are complicated and consumers often do not grasp them in their entirety. This may lead to financial mistakes. We develop a quantitative theory of unsecured credit and equilibrium default in a market with sophisticated and naïve borrowers who sometimes misunderstand their...

Persistent link: https://www.econbiz.de/10013328047

The relation between patent pledgeability and credit rationing

Mallios, Aineas; Lindblom, Ted; Sjögren, Stefan - In: New Challenges for the Banking Industry : Searching for …, (pp. 283-303). 2023

Persistent link: https://www.econbiz.de/10014322480

Managing a corporate brand in a challenging stakeholder environment : charity branding

Stuart, Helen - In: International studies of management and organization 46 (2016) 4, pp. 228-234

Persistent link: https://www.econbiz.de/10011497608

Brand, product differentiation and postal market outcomes

Carslake, Isabelle; Houpis, George; Monaghan, Ellie - In: New business and regulatory strategies in the postal sector, (pp. 219-233). 2018

Persistent link: https://www.econbiz.de/10012034408