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Baron, Steve
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Dall'Olmo Riley, Francesca
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Keller, Kevin Lane
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Jaworski, Bernard J.
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Kotler, Philip
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Anderson, Erin
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Piercy, Nigel
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Witkowski, Terrence H.
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Brownlie, Douglas
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Böhm, Steffen
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Stewart, David W.
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Legends in marketing
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Measuring and managing brands
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Evolving and emerging issues in marketing strategy
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History of marketing thought ; Volume 3
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Major theoretical debates and contemporary issues in marketing theory
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SAGE library in marketing
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The impact of theory on representations of the consumer and the marketing organisation
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International marketing ; Vol. 1
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International marketing ; Vol. 3
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Marketing-mix strategies - product strategy and promotion strategy
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Sage library in marketing
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The development of critical perspectives in marketing
5
The evolution of integrated marketing communications : the customer-driven marketplace
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International marketing ; Vol. 2
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Marketing, ethics and society : critical reflections
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Strategic sales and strategic marketing
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The evolution of nonprofit marketing
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The nature and scope of marketing research
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Macromarketing - a global focus ; Vol. 1
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Macromarketing - a global focus ; Vol. 4
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The evolution of brands : from signals of quality to storehouses of trust
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Brand management ; Vol. 1
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Critical concepts in economics
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Critical marketing : issues in contemporary marketing
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Small business and entrepreneurship ; Vol. 4
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Brand management ; Vol. 2
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Brand management ; Vol. 3
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ECONIS (ZBW)
208
Showing
1
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208
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1
Marketing
management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
2
Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
Saved in:
3
The impact of theory on representations of the consumer and the
marketing
organisation
Maclaran, Pauline
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003605099
Saved in:
4
The role of research in
marketing
management
Roberts, Harry V.
-
2009
Persistent link: https://www.econbiz.de/10003794189
Saved in:
5
Return on
marketing
: using customer equity to focus
marketing
strategy
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valerie A.
-
2009
Persistent link: https://www.econbiz.de/10003836717
Saved in:
6
Marketing
problems : from analysis to decision
Butler, Patrick
-
2009
Persistent link: https://www.econbiz.de/10003794752
Saved in:
7
The
marketing
advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
8
Building strong brands in a modern
marketing
communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
9
The
marketing
concept : a déjà vu
Hollander, Stanley C.
-
2008
Persistent link: https://www.econbiz.de/10003644603
Saved in:
10
On defining
marketing
: finding a new roadmap for
marketing
Grönroos, Christian
-
2008
Persistent link: https://www.econbiz.de/10003644652
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