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Principles of marketing
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Marketingmanagement
118
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Reprint
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Varadarajan, P. Rajan
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Kotler, Philip
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3
Malhotra, Naresh K.
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Piercy, Nigel
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Sheth, Jagdish N.
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Witkowski, Terrence H.
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Aaker, David A.
2
Achrol, Ravi S.
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Brodie, Roderick J.
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Brownlie, Douglas
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2
Conant, Jeffrey S.
2
Coughlan, Anne T.
2
Coviello, Nicole E.
2
Cramer, Gail L.
2
Greenley, Gordon E.
2
Harris, Lloyd C.
2
Hooley, Graham J.
2
Jacobs, Laurence W.
2
Klein, Thomas A.
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Lane, Nikala
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Levitt, Theodore
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Marketing strategy organization and implementation
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
10
Measuring and managing brands
10
Evolving and emerging issues in marketing strategy
7
History of marketing thought ; Volume 3
7
Major theoretical debates and contemporary issues in marketing theory
7
The impact of theory on representations of the consumer and the marketing organisation
7
International marketing ; Vol. 1
5
International marketing ; Vol. 3
5
Legends in marketing
5
Marketing-mix strategies - product strategy and promotion strategy
5
The development of critical perspectives in marketing
5
The evolution of integrated marketing communications : the customer-driven marketplace
5
International marketing ; Vol. 2
4
Marketing, ethics and society : critical reflections
4
Strategic sales and strategic marketing
4
The evolution of nonprofit marketing
4
The nature and scope of marketing research
4
Macromarketing - a global focus ; Vol. 1
3
Macromarketing - a global focus ; Vol. 4
3
The evolution of brands : from signals of quality to storehouses of trust
3
Brand management ; Vol. 1
2
Critical concepts in economics
2
Critical marketing : issues in contemporary marketing
2
Cross-cultural and critical perspectives on brands
2
Key debates and contemporary issues in nonprofit marketing
2
Macromarketing - a global focus ; Vol. 2
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
Michael Porter ; Vol. 4
2
Relational and functional integration
2
SAGE library in marketing
2
Small business and entrepreneurship ; Vol. 4
2
The Harvard business review paperback series
2
Brand management ; Vol. 2
1
Brand management ; Vol. 3
1
Corporate brand and corporate reputation
1
Corporate social responsibility
1
Developmental challenges in marketing research
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ECONIS (ZBW)
187
Showing
1
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10
of
187
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1
The role of research in
marketing
management
Roberts, Harry V.
-
2009
Persistent link: https://www.econbiz.de/10003794189
Saved in:
2
Return on
marketing
: using customer equity to focus
marketing
strategy
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valerie A.
-
2009
Persistent link: https://www.econbiz.de/10003836717
Saved in:
3
Marketing
problems : from analysis to decision
Butler, Patrick
-
2009
Persistent link: https://www.econbiz.de/10003794752
Saved in:
4
The
marketing
advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
5
Building strong brands in a modern
marketing
communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
6
The
marketing
concept : a déjà vu
Hollander, Stanley C.
-
2008
Persistent link: https://www.econbiz.de/10003644603
Saved in:
7
On defining
marketing
: finding a new roadmap for
marketing
Grönroos, Christian
-
2008
Persistent link: https://www.econbiz.de/10003644652
Saved in:
8
Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
Saved in:
9
Valuing
marketing
's contribution
Doyle, Peter
-
2008
Persistent link: https://www.econbiz.de/10003654959
Saved in:
10
Culture-specific
marketing
communications : an analytical approach
Kale, Sudhir H.
-
2008
Persistent link: https://www.econbiz.de/10003657618
Saved in:
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