//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A model of customer-based bran...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
182
Konsumentenverhalten
182
Brand management
104
Markenführung
104
Brand
67
Markenartikel
67
Markenimage
54
Brand image
53
Beziehungsmarketing
47
Relationship marketing
47
Marketing management
29
Marketingmanagement
29
USA
29
United States
29
Marketing theory
22
Marketingtheorie
22
Market research
21
Marktforschung
21
Welt
21
World
21
International marketing
14
Internationales Marketing
14
Corporate reputation
13
Firmenimage
13
Marketing
13
Brand extension
12
Markentransfer
12
Theorie
12
Theory
12
Comparison
10
Private consumption
10
Privater Konsum
10
Vergleich
10
Cultural identity
9
Großbritannien
9
Kulturelle Identität
9
United Kingdom
9
Consumer society
8
Economic culture
8
Konsumgesellschaft
8
more ...
less ...
Type of publication
All
Article
258
Book / Working Paper
31
Type of publication (narrower categories)
All
Reprint
Article in journal
65,440
Aufsatz in Zeitschrift
65,440
Aufsatz im Buch
10,664
Book section
10,664
Graue Literatur
9,446
Non-commercial literature
9,446
Working Paper
7,807
Arbeitspapier
7,174
Hochschulschrift
4,847
Thesis
3,501
Collection of articles of several authors
2,040
Sammelwerk
2,040
Aufsatzsammlung
1,317
Case study
1,238
Fallstudie
1,238
Conference paper
663
Konferenzbeitrag
663
Bibliografie enthalten
634
Bibliography included
634
Konferenzschrift
544
Dissertation u.a. Prüfungsschriften
482
Lehrbuch
458
Textbook
390
Collection of articles written by one author
383
Sammlung
383
Ratgeber
372
Guidebook
343
Amtsdruckschrift
312
Government document
312
Conference proceedings
282
Article
235
Handbook
184
Handbuch
184
Statistik
156
Statistics
118
Systematic review
104
Übersichtsarbeit
104
Bibliografie
87
Glossar enthalten
76
more ...
less ...
Language
All
English
287
German
2
Author
All
Keller, Kevin Lane
9
Dall'Olmo Riley, Francesca
6
Elliott, Richard
5
Warde, Alan
5
Aaker, Jennifer
4
Ehrenberg, Andrew S. C.
4
Grönroos, Christian
4
Hill, Ronald Paul
4
Park, C. Whan
4
Schmitt, Bernd
4
Sheth, Jagdish N.
4
Tadajewski, Mark
4
Belk, Russell W.
3
De Chernatony, Leslie
3
Dobscha, Susan
3
Erdem, Tülin
3
Fournier, Susan
3
Hatch, Mary Jo
3
Malhotra, Naresh K.
3
McCarthy, Michael S.
3
Monroe, Kent B.
3
Ozanne, Julie L.
3
Valenzuela, Ana
3
Aaker, David A.
2
Baron, Steve
2
Batra, Rajeev
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Einwiller, Sabine
2
Farr, Andy
2
Foxall, Gordon R.
2
Garolera, Jordi
2
Haller, Axel
2
Hoeffler, Steve
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Jaworski, Bernard J.
2
Klockhaus, Volker
2
Loewenstein, George F.
2
more ...
less ...
Institution
All
Harvard Graduate School of Business Administration
1
Russell Sage Foundation
1
Published in...
All
The evolution of brands : from signals of quality to storehouses of trust
25
Cross-cultural and critical perspectives on brands
22
Corporate brand and corporate reputation
19
Brand management ; Vol. 3
16
Measuring and managing brands
16
Brand management ; Vol. 2
14
Brand management ; Vol. 1
12
Brand management ; Vol. 4
11
The impact of theory on representations of the consumer and the marketing organisation
9
Marketing-mix strategies - product strategy and promotion strategy
8
Qualitative marketing research : approaches, techniques and analysis
8
International marketing ; Vol. 2
6
SAGE library in marketing
6
SAGE benchmarks in culture and society
5
Strategic information systems ; Vol. 3
5
Theoretical and empirical perspectives in critical marketing studies
5
Legends in marketing
4
Transforming e-business practices and applications : emerging technologies and concepts
4
Critical perspectives on business and management
3
Ethics, environment and social impacts
3
Evolving and emerging issues in marketing strategy
3
Global-local consumption
3
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
3
Macromarketing - a global focus ; Vol. 4
3
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
3
Marketing-mix strategies - distribution strategy and pricing strategy
3
Michael Porter ; Vol. 1
3
Relational and functional integration
3
Sage library in marketing
3
Strategic information systems ; Vol. 2
3
Critical marketing : issues in contemporary marketing
2
Developmental challenges in marketing research
2
Exotic preferences : behavioral economics and human motivation
2
History of marketing thought ; Volume 3
2
International marketing ; Vol. 3
2
Major theoretical debates and contemporary issues in marketing theory
2
Nonprofit marketing : sectoral applications
2
Quantitative marketing techniques and analyses
2
The development of critical perspectives in marketing
2
The evolution of integrated marketing communications : the customer-driven marketplace
2
more ...
less ...
Source
All
ECONIS (ZBW)
289
Showing
1
-
10
of
289
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer attitude toward
brand
extensions : an integrative model and research propositions
Czellar, Sandor
-
2009
Persistent link: https://www.econbiz.de/10003836114
Saved in:
2
How perceived
brand
globalness creates
brand
value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
3
Brand
diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
4
Builing strong brands in Asia : selecting the visual components of image to maximize
brand
strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
5
The effect of
brand
attitude and
brand
image on
brand
equity
Faircloth, James B.
;
Capella, Louis M.
;
Alford, Bruce L.
-
2010
Persistent link: https://www.econbiz.de/10003924366
Saved in:
6
Brand
image and
brand
usage
Bird, M.
;
Channon, C.
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924368
Saved in:
7
Evaluation of
brand
extensions : the role of product feature similarity and
brand
concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
Saved in:
8
Consumer evaluation of vertical
brand
extensions and core brands
Kim, Chung K.
;
Lavack, Anne M.
;
Smith, Margo
-
2010
Persistent link: https://www.econbiz.de/10003924416
Saved in:
9
Brand
popularity, country image and market share : an empirical study
Kim, Chung Koo
;
Chung, Jay Young
-
2008
Persistent link: https://www.econbiz.de/10003656235
Saved in:
10
Effects of global market conditions on
brand
image customization and
brand
performance
Roth, Martin S.
-
2008
Persistent link: https://www.econbiz.de/10003656328
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->