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Brand management
104
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Naresh K. Malhotra
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6
Großbritannien
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6
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5
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Malhotra, Naresh K.
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Sheth, Jagdish N.
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Keller, Kevin Lane
8
Dall'Olmo Riley, Francesca
6
Baron, Steve
5
Ehrenberg, Andrew S. C.
4
Park, C. Whan
4
Schmitt, Bernd
4
De Chernatony, Leslie
3
Jaworski, Bernard J.
3
Kotler, Philip
3
McCarthy, Michael S.
3
Witkowski, Terrence H.
3
Aaker, David A.
2
Achrol, Ravi S.
2
Anderson, Erin
2
Brodie, Roderick J.
2
Böhm, Steffen
2
Cramer, Gail L.
2
Einwiller, Sabine
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Elliott, Richard
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Fournier, Susan
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Hatch, Mary Jo
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Levitt, Theodore
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1
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1
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1
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1
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Corporate brand and corporate reputation
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11
Brand management ; Vol. 1
10
The evolution of brands : from signals of quality to storehouses of trust
10
Brand management ; Vol. 4
9
Measuring and managing brands
9
History of marketing thought ; Volume 3
7
SAGE library in marketing
7
International marketing ; Vol. 2
6
Marketing strategy organization and implementation
6
Evolving and emerging issues in marketing strategy
5
Marketing-mix strategies - product strategy and promotion strategy
5
Sage library in marketing
5
Cross-cultural and critical perspectives on brands
4
Marketing, ethics and society : critical reflections
4
The development of critical perspectives in marketing
4
Critical perspectives on business and management
3
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
3
Macromarketing - a global focus ; Vol. 1
3
Macromarketing - a global focus ; Vol. 4
3
Major theoretical debates and contemporary issues in marketing theory
3
The nature and scope of marketing research
3
Critical concepts in economics
2
Critical marketing : issues in contemporary marketing
2
International marketing ; Vol. 3
2
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2
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2
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2
The Harvard business review paperback series
2
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Chinese management in the 'harmonious society' : managers, markets and the globalized economy
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ECONIS (ZBW)
204
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1
Brand management
Dall'Olmo Riley, Francesca
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003838866
Saved in:
2
Brand management ; Vol. 1
Dall'Olmo Riley, Francesca
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003911644
Saved in:
3
Brand management ; Vol. 2
Dall'Olmo Riley, Francesca
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003911646
Saved in:
4
Brand management ; Vol. 3
Dall'Olmo Riley, Francesca
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003911648
Saved in:
5
Brand management ; Vol. 4
Dall'Olmo Riley, Francesca
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003911650
Saved in:
6
Return on
marketing
: using customer equity to focus
marketing
strategy
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valerie A.
-
2009
Persistent link: https://www.econbiz.de/10003836717
Saved in:
7
Requirements for successful
marketing
alliances
Rich, Michael K.
-
2009
Persistent link: https://www.econbiz.de/10003836999
Saved in:
8
The
marketing
advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
9
Building strong brands in a modern
marketing
communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
10
Brand popularity, country image and market share : an empirical study
Kim, Chung Koo
;
Chung, Jay Young
-
2008
Persistent link: https://www.econbiz.de/10003656235
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