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Marketing management : text an...
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90
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86
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79
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79
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77
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74
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70
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65
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62
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62
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60
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59
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58
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30
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Marketing Intelligence & Planning
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Journal of the Academy of Marketing Science
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Journal of marketing
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Management Science
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Journal of Agricultural and Applied Economics
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128
essentials
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Journal of Consumer Marketing
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Marketing intelligence & planning
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Journal of marketing communications
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Gabler Research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International Food and Agribusiness Management Review
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Journal of retailing and consumer services
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Innovatives Markenmanagement
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Neue betriebswirtschaftliche Forschung : Nbf
89
International Journal of Bank Marketing
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11
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11
Segmentation and positioning for strategic
marketing
decisions
Myers, James H.
-
1996
Persistent link: https://www.econbiz.de/10000584302
Saved in:
12
Marketing
und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hütt...
Ahsen, Anette von
(
ed.
);
Hüttner, Manfred
(
honouree
)
-
1996
Persistent link: https://www.econbiz.de/10000584611
Saved in:
13
Strategisches
Marketing
für Publikumszeitschriften
Streng, Isabel
-
1996
Persistent link: https://www.econbiz.de/10000585061
Saved in:
14
Marketing
, Ökologie und ökonomische Theorie : Abbau von Kaufbarrieren bei ökologischen Produkten durch
Marketing
Hüser, Annette
-
1996
Persistent link: https://www.econbiz.de/10000587639
Saved in:
15
Marketing-Management
: allgemein, sektoral, international
Hüttner, Manfred
;
Pingel, Annette
;
Schwarting, Ulf
-
1994
Persistent link: https://www.econbiz.de/10000414943
Saved in:
16
Cases in
marketing
management
Bernhardt, Kenneth L.
;
Kinnear, Thomas C.
-
1997
-
7th ed
Persistent link: https://www.econbiz.de/10000607689
Saved in:
17
Marketing
: an analytical perspective
Mudie, Peter
-
1997
Persistent link: https://www.econbiz.de/10000613862
Saved in:
18
Möglichkeiten und Grenzen des Einsatzes von Multimedia im
Marketing
Wahl, Jörg H. W.
-
1997
Persistent link: https://www.econbiz.de/10000614635
Saved in:
19
Business
marketing
: a managerial approach
Haas, Robert W.
-
1995
-
6. ed., rev. ed
Persistent link: https://www.econbiz.de/10000507759
Saved in:
20
European casebook on managing industrial and business-to-business
marketing
Jenster, Per V.
(
ed.
)
-
1994
Persistent link: https://www.econbiz.de/10000508500
Saved in:
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