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How globalization affects consumers: Insights from 30 years of CCT globalization research

Sharifonnasabi, Zahra; Bardhi, Fleura; Luedicke, Marius K. - In: Marketing theory 20 (2020) 3, pp. 273-298

Persistent link: https://www.econbiz.de/10012271437

Punctuated epistemology in international marketing strategy: a Whiteheadian remedy

Poulis, Konstantinos - In: Marketing theory 20 (2020) 3, pp. 363-384

Persistent link: https://www.econbiz.de/10012271451

A review on the state of methodological trends in international marketing literature

Rana, Sudhir; Sharma, Somesh Kumar - In: Journal for global business advancement : JGBA 9 (2016) 1, pp. 90-107

Persistent link: https://www.econbiz.de/10011589752

Exploring consumers' expectations of sustainability in mature and emerging markets

Gassler, Birgit; Meyer-Höfer, Marie von; Spiller, Achim - In: Journal of global marketing 29 (2016) 1/5, pp. 71-84

Persistent link: https://www.econbiz.de/10011654062

The misconstruction of Hofstede's uncertainty avoidance dimension : the fallacy of ecological operation without construct validity at the individual level

Messner, Wolfgang - In: Journal of global marketing 29 (2016) 1/5, pp. 298-313

Persistent link: https://www.econbiz.de/10011654433

International standardization and adaption of products : combining the fit approach and the profit logic

Kotulla, Thomas; Schmid, Stefan - In: Marketing : ZFP ; journal of research and management 38 (2016) 4, pp. 180-198

Persistent link: https://www.econbiz.de/10011602898

New marketing concepts in marketing strategies on international markets

Grzegorczyk, Wojciech - In: Annales Universitatis Mariae Curie-Skłodowska / H 51 (2017) 2, pp. 97-104

Persistent link: https://www.econbiz.de/10011983746

Psychic distance and performance of MNCs during marketing crises

Dinner, Isaac M.; Kushwaha, Tarun; Steenkamp, … - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 339-364

Persistent link: https://www.econbiz.de/10012007002

Culture-laden imports : international market entry and cultural taboos

Brice, William David; Chu, Edward; Jones, Wayne - In: International journal of management and economics 50 (2016) 1, pp. 49-62

This empirical study investigates American market responses to a Spanish product that is strongly culture-laden and may violate cultural taboos. Surveys were conducted in two contrasting US universities in Arkansas and California. Contrasting student majors were also chosen: Art and Business....

Persistent link: https://www.econbiz.de/10012026142

Culture-based rejection of taboo-infringing imports

Brice, William D.; Chu, Edward; Brice, Anastasiya - In: International journal of management and economics 53 (2017) 3, pp. 67-81

This empirical study analyzes the cultural basis of the United States market response to imported Spanish products that seem to violate strongly-held cultural taboos. Survey responses were obtained from students in two contrasting majors, Art and Business, in two distinct cities and...

Persistent link: https://www.econbiz.de/10012026691