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Sales response modeling : gain...
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Bolton, Ruth N.
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Retailing in the 21st century : current and future trends
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Pretesting questionnaires : content analyses of respondents' concurrent verbal protocols
Bolton, Ruth N.
-
2007
Persistent link: https://www.econbiz.de/10003540275
Saved in:
2
To JM on its 75th anniversary
Bolton, Ruth N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 129-131
Persistent link: https://www.econbiz.de/10009270896
Saved in:
3
Customer engagement : opportunities and challenges for organizations
Bolton, Ruth N.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 272-274
Persistent link: https://www.econbiz.de/10009383389
Saved in:
4
The relationship between market characteristics and promotional price elasticities
Bolton, Ruth N.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
2
,
pp. 153-169
Persistent link: https://www.econbiz.de/10001090750
Saved in:
5
Customer engagement conceptualization and conceptual relationships
Bolton, Ruth N.
- In:
Handbook of research on customer engagement
,
(pp. 114-125)
.
2019
Persistent link: https://www.econbiz.de/10013163361
Saved in:
6
The convergence of sustainability and marketing : transforming marketing to respond to a new world
Bolton, Ruth N.
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
2
,
pp. 107-112
Persistent link: https://www.econbiz.de/10013256363
Saved in:
7
Customer satisfaction
Bolton, Ruth N.
- In:
The Routledge companion to strategic marketing
,
(pp. 91-106)
.
2021
Persistent link: https://www.econbiz.de/10012498435
Saved in:
8
The long view on the responsibilities of business and marketers
Bolton, Ruth N.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 332-335
Persistent link: https://www.econbiz.de/10012264023
Saved in:
9
Responsible research in retailing : is your research really useful? : commentary
Bolton, Ruth N.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 3-8
Persistent link: https://www.econbiz.de/10012129999
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10
Ruth N. Bolton : Autobiographical reflections
Bolton, Ruth N.
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 244-263
Persistent link: https://www.econbiz.de/10011798324
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