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41
Dynamik im Marketing : Umfeld, Strategie, Struktur, Kultur
Sabel, Hermann
;
Weiser, Christoph
-
1998
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000648802
Saved in:
42
Dynamik im Marketing : Umfeld - Strategie - Struktur - Kultur
Sabel, Hermann
;
Weiser, Christoph
-
2008
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003359324
Saved in:
43
Review of interbrand choice strategy and bilateral market power
Bucklin, Louis P.
-
2010
Persistent link: https://www.econbiz.de/10003888346
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44
Multi-Channel-Marketing - die informationsökonomische Perspektive
Billen, Peter
;
Weiber, Rolf
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 33-80)
.
2007
Persistent link: https://www.econbiz.de/10003434824
Saved in:
45
"Bricks and clicks" : the impact of product returns on the strategies of multichannel retailers
Ofek, Elie
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10008905595
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46
Essays on operations - marketing strategy
Alptekinoğlu, Aydın
-
2004
Persistent link: https://www.econbiz.de/10003946356
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47
Strategic upfront marketing channel integration as an entry barrier
Matsui, Kenji
- In:
European journal of operational research : EJOR
220
(
2012
)
3
,
pp. 865-875
Persistent link: https://www.econbiz.de/10009551322
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48
Distribution channel strategies in a mixed market
Bian, Junsong
;
Guo, Xiaolei
;
Li, Kevin W.
- In:
International journal of production economics
162
(
2015
),
pp. 13-24
Persistent link: https://www.econbiz.de/10010515863
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49
Toward a strategic model of marketing channel evolution
Filser, Marc
;
McLaughlin, Edward
-
2012
Persistent link: https://www.econbiz.de/10009628628
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50
The profit impact of the transaction-specific assets : a process model of adaptive marketing resources
Li, Shenyu
;
Balasubramanian, Siva Kumar
;
Popkowski …
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 316-327
Persistent link: https://www.econbiz.de/10010387294
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