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Patterns of convergence and di...
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International marketing
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Douglas, Susan P.
100
Craig, C. S.
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Craig, C. Samuel
33
Craig, C.Samuel
15
Wind, Yoram
11
Nijssen, Edwin J.
7
Samuel Craig, C.
6
Broderick, Amanda J.
5
Grein, Andreas
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Petruzzellis, Luca
4
Bennett, Aronte
3
Demangeot, Catherine
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Frank, Ronald E.
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Brown, Lawrence A.
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Calis, Gilles
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Craig, Charles Samuel
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Douglas, Susan Patricia
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Douglas, Susann P.
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Feiereisen, Stéphanie
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Greene, William H.
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Nijssen, E. J.
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Palumbo, Ada
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Polli, Ronaldo E.
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Sternthal, Brian
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Brettel, Malte
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Broderick, Amanda
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Catherine Demangeot, Professor Amanda J. Broderick, Professor C. Samuel Craig, Dr
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Chisnall, Peter M.
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Craig, C Samuel
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Davis, Harry L.
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Demangoet, Catherine
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Douglas, Susan J.
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Douglas, Susan P
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Engelen, Andreas
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Ghosh, Avijit
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Jacoby, Jacob
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International marketing review
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International Marketing Review
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5
European Journal of Marketing
4
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
4
Japan and the world economy : international journal of theory and policy
4
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International marketing ; Vol. 1
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Beyond Hofstede : culture frameworks for global marketing and management
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Comparative marketing systems
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Does marketing need reform? : fresh perspectives on the future
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Effects of globalization on the firm
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EuroMed journal of business
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European research in international business
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Fragile interdependence : econom. issues in US - Japanese trade and investment ; [papers presented at a conference hosted by the Center for Japan US Business and Econom. Studies at the Graduate School of Business Administration of New York Univ., Nov. 1 - 2, 1984]
1
Global focus : an international journal of business, economics, and social policy
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Handbook of Developments in Consumer Behaviour
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Handbook of developments in consumer behaviour
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Handbook of research on international advertising
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International Journal of Emerging Markets
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International Marketing Review: Volume 32, Issue 2
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International business scholarship : AIB fellows on the first 50 years and beyond
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International journal of emerging markets
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ECONIS (ZBW)
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OLC EcoSci
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Other ZBW resources
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RePEc
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USB Cologne (EcoSocSci)
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1
International marketing research
Craig, C. Samuel
;
Craig, C. S.
;
Douglas, Susan P.
-
2005
-
3. ed.
Persistent link: https://www.econbiz.de/10002469684
Saved in:
2
Reassessing global marketing strategy
Douglas, Susan P.
;
Craig, C. S.
- In:
International business scholarship : AIB fellows on the …
,
(pp. 139-153)
.
2008
Persistent link: https://www.econbiz.de/10003774050
Saved in:
3
Advertising across cultures
Douglas, Susan P.
;
Craig, C. S.
- In:
The Sage handbook of advertising
,
(pp. 416-429)
.
2007
Persistent link: https://www.econbiz.de/10003570577
Saved in:
4
Global marketing strategy : past, present, and future
Douglas, Susan P.
;
Craig, C. S.
- In:
The past, present and future of international business …
,
(pp. 431-457)
.
2010
Persistent link: https://www.econbiz.de/10008656875
Saved in:
5
Assessing cross-cultural marketing theory and research : a commentary essay
Craig, C. S.
;
Douglas, Susan P.
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 625-627
Persistent link: https://www.econbiz.de/10008988765
Saved in:
6
Culture and consumer behavior : contextual and compositional components
Craig, C. S.
;
Douglas, Susan P.
- In:
Handbook of developments in consumer behaviour
,
(pp. 47-82)
.
2012
Persistent link: https://www.econbiz.de/10009569512
Saved in:
7
Contextual and cultural factors underlying Americanization
Craig, C. S.
;
Douglas, Susan P.
;
Bennett, Aronte
- In:
International marketing review
26
(
2009
)
1
,
pp. 90-109
Persistent link: https://www.econbiz.de/10009522650
Saved in:
8
The role of context in assessing international marketing opportunities
Douglas, Susan P.
;
Craig, C. S.
- In:
International marketing review
28
(
2011
)
2
,
pp. 150-162
Persistent link: https://www.econbiz.de/10009242900
Saved in:
9
International advertising research : conceptual and methodological issues
Craig, C. S.
;
Douglas, Susan P.
- In:
Handbook of research on international advertising
,
(pp. 201-230)
.
2012
Persistent link: https://www.econbiz.de/10009513923
Saved in:
10
The limits of global branding : the emerging market challenge
Douglas, Susan P.
;
Craig, C. S.
- In:
Handbook of research in international marketing
,
(pp. 3-19)
.
2011
Persistent link: https://www.econbiz.de/10009385044
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