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The strategic value of niche importers in international marketing channels
Hammervoll, Trond; Toften, Kjell - In: International journal of globalisation and small … 6 (2014) 2, pp. 119-129
Persistent link: https://www.econbiz.de/10011348082
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Micro talk systems
Brunswick, Gary J.; Gnauck, Brian; Amtmann, Raymond; … - In: Journal of business case studies 9 (2013) 4, pp. 311-319
Persistent link: https://www.econbiz.de/10009786498
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The role of mindfulness in responseto product cues and marketing communication
Bayraktar, Ahmet; Uslay, Can; Ndubisi, Nelson Oly - In: International journal of business environment : IJBE 7 (2015) 4, pp. 347-372
Persistent link: https://www.econbiz.de/10011541341
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International standardization and adaption of products : combining the fit approach and the profit logic
Kotulla, Thomas; Schmid, Stefan - In: Marketing : ZFP ; journal of research and management 38 (2016) 4, pp. 180-198
Persistent link: https://www.econbiz.de/10011602898
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New marketing concepts in marketing strategies on international markets
Grzegorczyk, Wojciech - In: Annales Universitatis Mariae Curie-Skłodowska / H 51 (2017) 2, pp. 97-104
Persistent link: https://www.econbiz.de/10011983746
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Psychic distance and performance of MNCs during marketing crises
Dinner, Isaac M.; Kushwaha, Tarun; Steenkamp, … - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 339-364
Persistent link: https://www.econbiz.de/10012007002
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Advertising message strategy analysis for award-winning digital ads
Yfantidou, Ioanna; Riskos, Kyriakos; Tsourvakas, George - In: International journal of technology marketing : IJTMkt 12 (2017) 4, pp. 340-355
Persistent link: https://www.econbiz.de/10011862031
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Marketing capabilities in international marketing
Morgan, Neil A.; Feng, Hui; Whitler, Kimberly A. - In: Journal of international marketing 26 (2018) 1, pp. 61-95
Persistent link: https://www.econbiz.de/10011848804
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In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar; Kushwaha, Tarun; Steenkamp, … - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
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Branding dilemma and global expansion : the case of Caliber Technologies
Gumparthi, Vivek Pani; Deb, Madhurima - In: South Asian journal of management : SAJM 26 (2019) 3, pp. 162-183
Persistent link: https://www.econbiz.de/10012131734