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How can public enterprises be made more efficient? Where should the line between public and private production be drawn? What can countries do to minimize the losses sustained by public enterprises? What is the current perception of the role of the state in production in Southeast Asia, and...

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Understanding relationship marketing and loyalty program effectiveness in global markets

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Psychic distance and performance of MNCs during marketing crises

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Contemporary Trends in Marketing : Problems, Processes and Prospects

Saini, Aarti (ed.); Paul, Justin (ed.); … - 2023

1. Introduction Contemporary trends in Marketing: Problems Processes and Prospects -- 2. Learning to Navigate a … Changing Marketing Landscape -- 3. Future of Marketing After Disruptions and Uncertainties: Physical, Digital, or Phygital … in Full Swing -- 7. Delivering Value Through Sustainable Marketing -- 8. #BoycottLaalSinghChaddha: Failure to Leverage …