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1984

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Effertz, Tobias - 2008

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Zanger, Cornelia (ed.); Griese, Kai-Michael (contributor) - 2000

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Chwallek, Andreas (contributor) - 1997

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Kumar, Ajay; Sharma, Ruchi - In: Paradigm : the journal of Institute of Management Technology 21 (2017) 2, pp. 192-210

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Lwin, May O.; Yee, Andrew Z. H.; Lau, Jerrald; Ng, … - In: International journal of advertising : the review of … 39 (2020) 7, pp. 990-1011

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Hudders, Liselot; Cauberghe, Veroline; Panic, Katarina - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 909-931

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Tarabashkina, Liudmila; Quester, Pascale; Tarabashkina, Olga - In: Psychology & marketing 35 (2018) 10, pp. 778-789

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