//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Stimmung und Werbewirkung
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Emotion
10,814
Werbewirkung
8,028
Advertising effects
7,801
Konsumentenverhalten
6,952
Consumer behaviour
6,934
Werbung
3,993
Advertising
3,926
Online-Marketing
2,313
Internet marketing
2,301
Wirtschaftspsychologie
1,927
Markenführung
1,753
Brand management
1,752
Economic psychology
1,677
Theorie
1,666
Theory
1,643
Markenimage
1,414
Brand image
1,388
Cognition
1,218
Kognition
1,217
Werbepsychologie
1,176
Experiment
1,175
USA
1,101
United States
1,083
Persönlichkeitspsychologie
1,073
Personality psychology
1,066
Psychology of advertising
1,054
Social Web
1,047
Social web
1,046
Beziehungsmarketing
1,045
Relationship marketing
1,042
Intelligenz
870
Deutschland
867
Brand
853
Markenartikel
852
Intelligence
848
Kundenzufriedenheit
844
Customer satisfaction
843
Germany
831
Arbeitszufriedenheit
753
Job satisfaction
751
more ...
less ...
Online availability
All
Undetermined
7,840
Free
3,841
Type of publication
All
Article
14,933
Book / Working Paper
6,278
Journal
57
Other
2
Type of publication (narrower categories)
All
Article in journal
12,970
Aufsatz in Zeitschrift
12,970
Aufsatz im Buch
1,778
Book section
1,778
Graue Literatur
1,357
Non-commercial literature
1,357
Working Paper
1,148
Arbeitspapier
1,060
Hochschulschrift
778
Thesis
515
Collection of articles of several authors
359
Sammelwerk
359
Aufsatzsammlung
227
Bibliografie enthalten
130
Bibliography included
130
Case study
118
Fallstudie
118
Lehrbuch
114
Konferenzschrift
106
Conference paper
95
Konferenzbeitrag
95
Textbook
86
Collection of articles written by one author
71
Sammlung
71
Dissertation u.a. Prüfungsschriften
70
Ratgeber
63
Conference proceedings
60
research-article
57
Guidebook
53
Reprint
50
Systematic review
29
Übersichtsarbeit
29
Rezension
24
Handbook
17
Handbuch
17
Article
14
Mehrbändiges Werk
12
Multi-volume publication
12
Bibliografie
11
Einführung
9
more ...
less ...
Language
All
English
18,604
German
2,344
Undetermined
198
French
70
Russian
20
Polish
17
Italian
14
Spanish
13
Hungarian
7
Czech
4
Portuguese
4
Swedish
4
Danish
2
Dutch
2
Hebrew
1
Malay (macrolanguage)
1
Ukrainian
1
Vietnamese
1
Chinese
1
more ...
less ...
Author
All
Pelsmacker, Patrick de
63
Ashkanasy, Neal M.
62
Gierl, Heribert
57
Esch, Franz-Rudolf
47
Frey, Bruno S.
46
Septianto, Felix
46
Winden, Frans A. A. M. van
41
Bauer, Hans H.
37
Bagozzi, Richard P.
36
Kirchler, Erich
35
Dens, Nathalie
33
Eisend, Martin
33
Diehl, Sandra
32
Hopfensitz, Astrid
28
Huber, Frank
28
Benhabib, Jess
27
Han, Heesup
27
Reijmersdal, Eva A. van
26
Terlutter, Ralf
26
Bosman, Ronald
25
Härtel, Charmine E. J.
25
Taylor, Charles Raymond
25
Huy, Quy
24
Phau, Ian
24
Wilbur, Kenneth C.
24
Humphrey, Ronald H.
23
Nufer, Gerd
23
Reuben, Ernesto
23
Yoon, Hye Jin
23
Kaiser, Harry M.
22
Mattila, Anna S.
22
Siddiqui, Danish Ahmed
22
Stafford, Marla Royne
22
Chang, Chingching
21
Kemp, Elyria
21
Langner, Tobias
21
Loureiro, Sandra Maria Correia
21
Bellman, Steven
20
Geuens, Maggie
20
Gröppel-Klein, Andrea
20
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
62
National Bureau of Economic Research
59
Springer-Verlag GmbH
14
IGI Global
10
OECD
10
Books on Demand GmbH <Norderstedt>
9
Edward Elgar Publishing
9
Shaker Verlag
8
Fachhochschule Reutlingen / European School of Business
7
Gesellschaft für Angewandte Wirtschaftspsychologie
7
Haufe-Lexware GmbH & Co. KG
7
Erasmus Research Institute of Management
6
Verlag Dr. Kovač
6
Deutsche Werbewissenschaftliche Gesellschaft
5
Ekonomiska forskningsinstitutet <Stockholm>
5
Springer Gabler <Firma>
5
Technische Universität Braunschweig
5
Verlag Franz Vahlen
5
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
Eric Cuvillier <Firma>
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
IP Deutschland GmbH <Köln>
4
International Association for Research in Economic Psychology
4
Peter Lang GmbH
4
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
4
Russell Sage Foundation
4
Advertising Research Foundation
3
Arbeitsgemeinschaft Media-Analyse
3
Association for NeuroPsychoEconomics
3
Centre for Economic Policy Research
3
De Gruyter Oldenbourg
3
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
3
Gottfried Wilhelm Leibniz Universität Hannover
3
Hochschule Fresenius
3
International Colloquium on Economic Psychology <15, 1990, Exeter>
3
Media-Micro-Census GmbH <Frankfurt, Main>
3
Pabst Science Publishers
3
Springer International Publishing
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Université Paris-Dauphine (Paris IX)
3
more ...
less ...
Published in...
All
Journal of business research : JBR
434
Journal of advertising research
277
Journal of advertising : official publication of the American Academy of Advertising
257
Journal of retailing and consumer services
232
Psychology & marketing
230
International journal of advertising : the quarterly review of marketing communications
222
International journal of hospitality management
217
International journal of advertising : the review of marketing communications
210
Journal of marketing communications
207
Journal of consumer research : JCR ; an interdisciplinary bimonthly
137
Journal of economic psychology : research in economic psychology and behavioral economics
135
SpringerLink / Bücher
132
Journal of promotion management : JPM
125
Journal of business ethics : JOBE
124
Tourism management : research, policies, practice
124
Journal of marketing research : JMR
111
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
106
European journal of marketing : EJM
104
Journal of promotion management : innovations in planning and applied research
94
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Marketing letters : a journal of research in marketing
91
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
90
International journal of internet marketing and advertising : IJIMA
81
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
The journal of brand management : an international journal
75
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
74
The journal of product & brand management
72
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
71
Journal of travel and tourism marketing
67
Journal of business and psychology
64
Academy of Management journal : AMJ
63
Marketing : ZFP ; journal of research and management
62
Journal of current issues and research in advertising : JCIRA
61
Journal of hospitality marketing & management
61
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
61
Health marketing quarterly
59
Journal of economic behavior & organization : JEBO
59
NBER working paper series
59
International journal of contemporary hospitality management
58
Journal of marketing
57
more ...
less ...
Source
All
ECONIS (ZBW)
20,522
USB Cologne (EcoSocSci)
395
RePEc
146
EconStor
110
Other ZBW resources
80
OLC EcoSci
8
BASE
7
USB Cologne (business full texts)
2
more ...
less ...
Showing
11
-
20
of
21,270
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
The advertised mind : ground-breaking insights into how our brains respond to advertising
Du Plessis, Erik
-
2008
Persistent link: https://www.econbiz.de/10003681712
Saved in:
12
Bewertung von Kommunikationsmaßnahmen im ÖPNV aus Nutzersicht
Hunecke, Marcel
;
Baasch, Stefanie
;
Langweg, Armin
- In:
Symbolisch-emotionales Marketing für den ÖPNV : …
,
(pp. 61-82)
.
2007
Persistent link: https://www.econbiz.de/10003540000
Saved in:
13
Effects of personal nostalgic response intensity on cognitions, attitudes, and intentions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of research in interactive marketing : …
4
(
2010
)
3
,
pp. 241-256
Persistent link: https://www.econbiz.de/10008656152
Saved in:
14
How emotional tugs trump rational pushes : the time has come to abandon a 100-year-old advertising model
Wood, Orlando
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 31-39
Persistent link: https://www.econbiz.de/10009548180
Saved in:
15
Emotional information management and responses to emotional appeals
Taute, Harry A.
;
McQuitty, Shaun
;
Sautter, Elise Pookie
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 31-43
Persistent link: https://www.econbiz.de/10009302702
Saved in:
16
Color effects in print advertising : a research update (1985 - 2012)
Panigyrakis, George G.
;
Kyrousi, Antigone G.
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 233-255
Persistent link: https://www.econbiz.de/10011401357
Saved in:
17
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
18
The differential effectiveness of scarcity message type on impulse buying : a cross-cultural study
Lee, Eun Mi
;
Jeon, Jung Ok
;
Li, Qin
;
Park, Hyun Hee
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 142-152
Persistent link: https://www.econbiz.de/10011302918
Saved in:
19
The moderating role of mood and personal relevance on persuasive effects of gain- and loss-framed health messages
Wirtz, John G.
;
Sar, Sela
;
Ghuge, Shreyas
- In:
Health marketing quarterly
32
(
2015
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011304092
Saved in:
20
Nature imagery in advertising : attention restoration and memory effects
Hartmann, Patrick
;
Apaolaza, Vanessa
;
Alija, Patxi
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 183-210
Persistent link: https://www.econbiz.de/10009757967
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->