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How to lengthen, deepen and broaden customer-firm relationships with online financial services?
Liang, Chiung-ju; Chen, Hui-ju - In: Journal of financial services marketing : JFSM 14 (2009/10) 3, pp. 218-231
Persistent link: https://www.econbiz.de/10003916764
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In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van; Ruyter, Ko de - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
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Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh; Kumar, Shivina - In: Business horizons 57 (2014) 2, pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
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Brand presence in digital space
Rowley, Jennifer; Edmundson-Bird, David - In: Journal of electronic commerce in organizations : the … 11 (2013) 1, pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
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Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva; Schumann, Jan Hendrik; Kunz, Werner - In: Journal of retailing 92 (2016) 2, pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
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Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint; Rowley, Jennifer - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
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User-centered design and marketing : online customer value
Porter, Thomas W. - 2006
Persistent link: https://www.econbiz.de/10003195453
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Airlines' Internet marketing channels: antecedents to customer relationships
Grenblad, Daniel L. - In: Managing customer relationships on the Internet, (pp. 157-174). 2006
Persistent link: https://www.econbiz.de/10003242447
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E-marketing
Chaffey, Dave - In: The marketing book, (pp. 637-668). 2003
Persistent link: https://www.econbiz.de/10001725258
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E-Marketing
Collin, Simon - 2000
Persistent link: https://www.econbiz.de/10001512007