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Redesigning marketing to fit a...
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Marketing management
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Relationship marketing
12
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Schultz, Don E.
167
Kitchen, Philip J.
16
Block, Martin P.
10
Peltier, James
7
Kerr, Gayle
6
Block, Martin
5
Kim, Ilchul
5
Schultz, Heidi F.
5
Malthouse, Edward C.
4
Peltier, James W.
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Raman, Kalyan
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Schibrowsky, John A.
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Han, Dongsub
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Jain, Varsha
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Tannenbaum, Stanley I.
3
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SCHULTZ, DON E.
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Srinivasan, Shuba
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Timothy, Alan
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Azzaro, Marian
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Marketing management : a quarterly business management publication of the American Marketing Association
58
Journal of advertising research
13
Journal of marketing communications
12
International journal of advertising : the quarterly review of marketing communications
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
3
Journal of business research : JBR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
European Journal of Marketing
2
European journal of marketing : EJM
2
Journal of Advertising Research
2
Journal of Business Research
2
Journal of Consumer Marketing
2
Journal of Indian business research
2
Journal of Research in Interactive Marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Organizations and markets in emerging economies
2
Advertising theory
1
Asia-Pacific journal of business administration
1
Breaking new ground in theory and practice
1
Business marketing
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Handbook of business-to-business marketing
1
Integrated brand marketing and measuring returns
1
International Marketing Review
1
International journal of advertising : the review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of Business & Industrial Marketing
1
Journal of Indian Business Research
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Managing customer relationships : a strategic framework
1
Marketing research : a magazine of management and applications
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OLC EcoSci
89
ECONIS (ZBW)
56
USB Cologne (EcoSocSci)
12
Other ZBW resources
10
RePEc
5
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51
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
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52
IMC in digitally-empowering contexts : the emerging role of negotiated brands
Vollero, Agostino
;
Schultz, Don E.
;
Siano, Alfonso
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 428-449
Persistent link: https://www.econbiz.de/10012200270
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53
Consumer research, retailers and robots
Schultz, Don E.
;
Block, Martin
- In:
International journal of electronic marketing and …
8
(
2017
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10011796495
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54
Interactivity, marketing communication, and emerging markets : a way forward
Schultz, Don E.
;
Malthouse, Edward C.
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 17-30
Persistent link: https://www.econbiz.de/10011745218
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55
Social media and consumer engagement : a review and research agenda
Barger, Victor
;
Peltier, James
;
Schultz, Don E.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011639148
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56
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
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57
COMMUNICATIONS BETWEEN ORGANIZATIONS AND THEIR MARKETS IN EMERGING ECONOMIES: A RESEARCH AGENDA
Schultz, Don E.
- In:
Organizations and Markets in Emerging Economies
1
(
2010
)
1
Persistent link: https://www.econbiz.de/10010861663
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58
Integrated marketing communications
Schultz, Don E.
;
Tannenbaum, Stanley I.
;
Lauterborn, …
-
1993
Persistent link: https://www.econbiz.de/10004159222
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59
Essentials of advertising strategy
Schultz, Don E.
;
Tannenbaum, Stanley I.
;
Allison, Anne
-
1996
-
3. ed.
Persistent link: https://www.econbiz.de/10004310305
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60
Brand babble : sense and nonsense about branding
Schultz, Don E.
;
Schultz, Heidi F.
-
2004
Persistent link: https://www.econbiz.de/10004491998
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