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Kannan, P. K.
78
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8
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4
Jain, Sanjay
4
Li, Hongshuang
4
Nam, Hyoryung
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ECONIS (ZBW)
71
RePEc
14
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8
BASE
1
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1
Other ZBW resources
1
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Special section: 2013 - 2014 Gary L. Lilien ISMS-MSI Practice Prize Competition
Kannan, P. K.
(
contributor
)
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 787-824
Persistent link: https://www.econbiz.de/10011409978
Saved in:
2
Designing and pricing digital content products and services : a research review
Kannan, P. K.
-
2013
Persistent link: https://www.econbiz.de/10009781362
Saved in:
3
Modeling and testing structured markets : a nested logit approach
Kannan, P. K.
;
Wright, Gordon P.
-
1990
-
Rev
Persistent link: https://www.econbiz.de/10000797510
Saved in:
4
Testing for competitive submarkets
Kannan, P. K.
;
Wright, Gordon P.
;
Worobetz, N. D.
-
1990
-
Rev
Persistent link: https://www.econbiz.de/10000797511
Saved in:
5
Effectiveness of marketing promotions : an analysis using a nested logit model
Kannan, P. K.
;
Wright, Gordon P.
-
1990
Persistent link: https://www.econbiz.de/10000797512
Saved in:
6
Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
Saved in:
7
Product form bundling : implications for marketing digital products
Koukova, Nevena T.
;
Kannan, P. K.
;
Ratchford, Brian Thomas
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003744314
Saved in:
8
Cross-category effects of aisle and display placements : a spatial modeling approach and insights
Bezawada, Ram
;
Balachander, S.
;
Kannan, P. K.
;
Shankar, …
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003838594
Saved in:
9
Pricing digital content product lines : a model and application for the National Academies Press
Kannan, P. K.
;
Pope, Barbara Kline
;
Jain, Sanjay
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 620-636
Persistent link: https://www.econbiz.de/10003884910
Saved in:
10
Design of service systems under variability: research issues
Kannan, P. K.
;
Proença, João F.
- In:
Information systems and e-business management : ISeB
8
(
2010
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003908847
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