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Understanding older consumers through cognitive age and the list of values : a UK-based perspective
Sudbury, Lynn; Simcock, Peter - In: Psychology & marketing 26 (2009) 1, pp. 22-38
Persistent link: https://www.econbiz.de/10003812193
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Bargain hunting belongers and positive pioneers : key silver market segments in the UK
Sudbury, Lynn; Simcock, Peter - In: The silver market phenomenon : marketing and innovation …, (pp. 195-201). 2011
Persistent link: https://www.econbiz.de/10008746029
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Changing consumer values and behavior in Japan : adaptation of Keio Department Store, Shinjuku
Enomoto, Nozomi - In: The silver market phenomenon : marketing and innovation …, (pp. 175-193). 2011
Persistent link: https://www.econbiz.de/10008746030
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The discovery and development of the silver market in Germany
Eitner, Carolin; Enste, Peter; Naegele, Gerhard; Leve, … - In: The silver market phenomenon : marketing and innovation …, (pp. 309-324). 2011
Persistent link: https://www.econbiz.de/10008746317
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The age-neutral customer journey : removing the barriers between brands and silver customers
Walker, Kim - In: The silver market phenomenon : marketing and innovation …, (pp. 295-308). 2011
Persistent link: https://www.econbiz.de/10008746318
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Grey power : developing older customer strategies
Tempest, Sue; Barnatt, Christopher; Coupland, Christine - In: The silver market phenomenon : marketing and innovation …, (pp. 203-216). 2011
Persistent link: https://www.econbiz.de/10008746325
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You can teach an old dog new tricks : strategies for including older consumers when selecting media vehicles
D'Amico, Ted - In: Journal of advertising research 47 (2007) 1, pp. 103-112
Persistent link: https://www.econbiz.de/10003609586
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Current boomer behavior and attitudes : what the surveys show
Willens, Howard - In: After fifty : how the baby boom will redefine the …, (pp. 39-54). 2003
Persistent link: https://www.econbiz.de/10003671729
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Alter und Konsum : ökonomische Potenziale einer älter werdenden Gesellschaft
Langguth, Sebastian - 2010
Persistent link: https://www.econbiz.de/10003984160
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Mature consumers' selection of apparel and footwear brands and department stores
Moschis, George P.; Ferguson, Jodie L.; Zhu, Meng - In: International journal of retail & distribution management 39 (2011) 10, pp. 785-801
Persistent link: https://www.econbiz.de/10009376910