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Principles of service marketing and management
Lovelock, Christopher H.; Wright, Lauren - 1999
Persistent link: https://www.econbiz.de/10000676641
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Marketing of services
Donnelly, James H. (ed.); George, William R. (ed.) - Special Educators' Conference <1, 1981, Orlando, Fla.> - 1981
Persistent link: https://www.econbiz.de/10000711361
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Dienstleistungsmarketing
Falk, Bernd (ed.) - 1980
Persistent link: https://www.econbiz.de/10000068911
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Die Träger von Instandhaltungsleistungen im Anlagengeschäft
Schwab, Wilfried - 1984
Persistent link: https://www.econbiz.de/10000073249
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Services marketing : text and cases
Baron, Steve; Harris, Kim; Hilton, Toni - 2009 - 3. ed.
Persistent link: https://www.econbiz.de/10003754631
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Services marketing : people, technology, strategy
Lovelock, Christopher H.; Wirtz, Jochen - 2007 - 6. ed.
Persistent link: https://www.econbiz.de/10003348508
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Exceptional service, exceptional profit : the secrets of building a five-star customer service organization
Inghilleri, Leonardo; Solomon, Micah - 2010
Persistent link: https://www.econbiz.de/10003865520
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Integration von Marketing und Vertrieb im Unternehmen : Schnittstellenmanagement am Beispiel der Dienstleistungsbranche
Ehrenreich, Jan - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003819343
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Aktuelle Entwicklungen im Dienstleistungsmarketing
Kramer, Jost W. (ed.) - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003893051