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Industrial marketing
Hill, Richard M.; Alexander, Ralph S.; Cross, James S. - 1975 - 4. ed., 1. print
Persistent link: https://www.econbiz.de/10000042194
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Industrial marketing
Alexander, Ralph S.; Cross, James S.; Hill, Richard M. - 1967 - 3. ed
Persistent link: https://www.econbiz.de/10001816835
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Industrial marketing
Alexander, Ralph S.; Cross, James S.; Cunningham, Ross M. - 1961
Persistent link: https://www.econbiz.de/10014374032
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Industrial marketing
Frederick, John Hutchinson - 1978 - Reprint ed
Persistent link: https://www.econbiz.de/10000417361
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Effective industrial marketing
Chisnall, Peter M. - 1977
Persistent link: https://www.econbiz.de/10000558277
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Industrial marketing
Dodge, H. R.; Dodge, H. Robert - 1970
Persistent link: https://www.econbiz.de/10000042158
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Industrial marketing
McTavish, Ronald - 1980
Persistent link: https://www.econbiz.de/10013487024
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Manufacturers' acquiescence to buyers' sourcing requests in industrial markets
Teng, Wenbo; Chan, Ricky Y. K.; Kim, Namwoon; Zhang, Xubing - In: Journal of business-to-business marketing 30 (2023) 3, pp. 277-295
Persistent link: https://www.econbiz.de/10014454759
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Integrated Product and Sales Management in B2B : Developing, Managing and Selling Technology Based Industrial Products Profitably
Tintelnot, Claus - 2023
Strategic and organizational relationship - classification of product management and sales -- Product management -- Sales management -- Customer contact and sales conversation (sales psychology and customer experience).
Persistent link: https://www.econbiz.de/10014444010
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Industriegütermarketing
Backhaus, Klaus; Voeth, Markus - 2007 - 8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921