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A practical procedure for media selection
Brown, Douglas B. - In: Journal of marketing research : JMR 4 (1967) 3, pp. 262-269
Persistent link: https://www.econbiz.de/10001953841
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Effective selling through wholesalers
Warshaw, Martin R. - 1961
Persistent link: https://www.econbiz.de/10003102051
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Pricing to gain wholesalers' selling support
Warshaw, Martin R. - In: Journal of marketing 26 (1962) 3, pp. 50-54
Persistent link: https://www.econbiz.de/10003102053
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Pricing to gain wholesalers' selling support
Warshaw, Martin R. - In: The marketing channel : a conceptual viewpoint, (pp. 265-269). 1967
Persistent link: https://www.econbiz.de/10003102060
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Reappraising public utility marketing
Warshaw, Martin R. - In: University of Michigan business review 28 (1976) 3, pp. 18-22
Persistent link: https://www.econbiz.de/10003102070
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Promotional strategy : managing the marketing communications process
Engel, James F.; Warshaw, Martin R.; Kinnear, Thomas C. - 1983 - 5. ed
Persistent link: https://www.econbiz.de/10000061671
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Promotional strategy
Engel, James F.; Wales, Hugh G.; Warshaw, Martin R. - 1975 - 3rd ed
Persistent link: https://www.econbiz.de/10001779262
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Allocating advertising dollars by linear programing
Engel, James F.; Warshaw, Martin R. - In: Marketing management and the decision sciences: theory …, (pp. 456-468). 1971
Persistent link: https://www.econbiz.de/10002119651
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Allocating advertising dollars by linear programming
Engel, James F.; Warshaw, Martin R. - In: Operations research : an introduction to modern applications, (pp. 274-286). 1972
Persistent link: https://www.econbiz.de/10002119659
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Promotional strategy
Engel, James F.; Wales, Hugh G.; Warshaw, Martin R. - 1967
Persistent link: https://www.econbiz.de/10003213922