We examine whether a company's corporate reputation gained from their CSR activities and a company leader's reputation … experimental evidence that good corporate reputation causally buffers individuals' negative fairness judgment following the firm …'s decision to profiteer from an increase in the demand. Bad corporate reputation does not make the decision to profiteer as any …

. Customers, in particular consumers, are one of the key groups of stakeholders who create the corporate reputation. Customers are … first of all creators of the corporate reputation as an "offeror" and "supplier" of value to buyers, as well as co …-creators of the company's reputation as a market player, employer, business partner or citizen, because their purchase decisions …

Reputation in der Postmoderne -- Datengetriebenes Reputationsmanagement -- Kommunikationsmanagement: Themensteuerung … für den guten Ruf -- Public Affairs Management für gesellschaftliche Akzeptanz -- Thought Leadership und Reputation … -- Multisensuale Stakeholderkommunikation nach dem Five-Circle-Modell -- Interne Kommunikation als Keimzelle für Reputation -- Ausblick …