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ECONIS (ZBW)
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61
Economic factors underlying the unbundling of advertising agency services
Arzaghi, Mohammad
;
Berndt, Ernst R.
;
Davis, James C.
; …
-
2008
Persistent link: https://www.econbiz.de/10003761095
Saved in:
62
The unbundling of advertising agency services : an economic analysis
Arzaghi, Mohammad
;
Berndt, Ernst R.
;
Davis, James C.
; …
- In:
Review of marketing science
10
(
2012
)
4
,
pp. 1-53
Persistent link: https://www.econbiz.de/10010077446
Saved in:
63
How Concentrated is the U.S. Advertising and Marketing Services Industry? Myth Versus Reality
Silk, Alvin J.
;
King, Charles
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 166-193
Persistent link: https://www.econbiz.de/10010082624
Saved in:
64
The internalization of advertising services : an inter-industry analysis
Horsky, Sharon
;
Michael, Steven C.
;
Silk, Alvin J.
- In:
Review of marketing science
10
(
2012
)
1
,
pp. 1-33
Persistent link: https://www.econbiz.de/10010039282
Saved in:
65
Special Issue on Marketing's Information Technology Revolution: Implications for Consumer Welfare and Economic Performance - Overview of the Special Issue -- Marketing's Informatio...
Sappington, David
;
Silk, Alvin J.
- In:
Journal of public policy & marketing : JPP & M ; an …
22
(
2003
)
1
,
pp. 3
Persistent link: https://www.econbiz.de/10007032606
Saved in:
66
SCALE AND SCOPE ECONOMIES IN THE GLOBAL ADVERTISING AND MARKETING SERVICES BUSINESS
Silk, Alvin J.
;
Berndt, Ernst R.
-
2003
Persistent link: https://www.econbiz.de/10006967251
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67
INTERMEDIA SUBSTITUTABILITY AND MARKET DEMAND BY NATIONAL ADVERTISERS - WORKING PAPER
Silk, Alvin J.
;
Klein, Lisa R.
;
Berndt, Ernst R.
-
2001
Persistent link: https://www.econbiz.de/10006976377
Saved in:
68
Marketing Science in a Changing Environment
Silk, Alvin J.
- In:
Journal of marketing research : JMR
30
(
1993
)
4
,
pp. 401-404
Persistent link: https://www.econbiz.de/10006690581
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69
ECONOMIC FACTORS UNDERLYING THE UNBUNDLING OF ADVERTISING AGENCY SERVICES
Arzaghi, Mohammad
;
Berndt, Ernst R.
;
Davis, James C.
; …
-
2008
Persistent link: https://www.econbiz.de/10008109661
Saved in:
70
The Emerging Position of the Internet as an Advertising Medium
Silk, Alvin J.
;
Klein, Lisa R.
;
Berndt, Ernst R.
- In:
Netnomics
3
(
2001
)
2
,
pp. 129-148
Persistent link: https://www.econbiz.de/10008119797
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