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The role of culture adoption in moderating the influence of country image, corporate image, brand image on brand attitude and purchase intention toward foreign brands
Haryanto, Budhi; Gunawan, Joseph Aditya Pandu; Fenitra, … - In: International journal of business performance and … 13 (2022) 1, pp. 89-108
Persistent link: https://www.econbiz.de/10013198532
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How global brands compete
Holt, Douglas B.; Quelch, John A.; Taylor, Earl L. - 2009
Persistent link: https://www.econbiz.de/10003785267
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An integrative model of consumers' reluctance to buy foreign products : do social and environmental country images play a role?
García-de-Frutos, Nieves; Ortega Egea, José Manuel - In: Journal of macromarketing : examining the interactions … 35 (2015) 2, pp. 167-186
Persistent link: https://www.econbiz.de/10011286480
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Communicating a made-in-America brand : country-of-origin messaging strategies in the US home furnishings industry
Zatepilina-Monacell, Olga - In: Corporate reputation review : an international journal 17 (2014) 2, pp. 157-168
Persistent link: https://www.econbiz.de/10010383339
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Mapping the domain of the fragmented field of internal branding
Saleem, Fathima Zahara; Iglesias, Oriol - In: The journal of product & brand management 25 (2016) 1, pp. 43-57
Persistent link: https://www.econbiz.de/10011563023
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Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard; Pennemann, Karin - In: European retail research 27 (2013) 2, pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
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Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance
Cedrola, Elena; Battaglia, Loretta - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 394-408
Persistent link: https://www.econbiz.de/10010408600
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A store brand’s country-of-origin or store image : what matters to consumers?
Garrett, Tony C.; Lee, Sung-kyu; Chu, Kyounghee - In: International marketing review 34 (2017) 2, pp. 272-292
Persistent link: https://www.econbiz.de/10011674237
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Drawing negative inferences from a positive country-of-origin image : consumers’ use of COI and price levels to assess counterfeit drugs
Majid, Kashef A. - In: International marketing review 34 (2017) 2, pp. 293-310
Persistent link: https://www.econbiz.de/10011674243
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A study of the Chinese consumers' product-country image of Spain
Gorostidi-Martinez, Haritz; Xu, Weimin; Zhao, Xiaokang - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 947-977
Persistent link: https://www.econbiz.de/10011796567