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Advertising and the objectives of the firm
Hood, Neil - In: Journal of business policy 2 (1972) 4, pp. 40-46
Persistent link: https://www.econbiz.de/10002950442
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Measuring the effectiveness of your companyʹs advertising
Schwartz, David A. - In: Journal of marketing 33 (1969) 2, pp. 20-25
Persistent link: https://www.econbiz.de/10002798397
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Issue-oriented corporate advertising : tax treatment of expenditures
Sethi, S. Prakash - In: California management review 19 (1976) 1, pp. 5-13
Persistent link: https://www.econbiz.de/10002798912
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A microeconomic model of the effects of advertising
Sexton jr., Donald E. - In: The journal of business : B 45 (1972) 1, pp. 29-41
Persistent link: https://www.econbiz.de/10002799909
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Overspending on advertising
Sexton jr., Donald E. - In: Journal of advertising research 11 (1971) 6, pp. 19-25
Persistent link: https://www.econbiz.de/10002799921
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Assumptions in measuring advertising effectiveness
Semon, Thomas T. - In: Journal of marketing 28 (1964) 3, pp. 43-44
Persistent link: https://www.econbiz.de/10002800477
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The perpetuation of racial stereotypes : blacks in mass circulation magazine advertisements
Colfax, J. David; Sternberg, Susan Frankel - In: Public opinion quarterly : journal of the American … 36 (1972) 1, pp. 8-18
Persistent link: https://www.econbiz.de/10002014864
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Informative and goodwill advertising
Boyer, Kenneth D. - In: The review of economics and statistics 56 (1974) 4, pp. 541-548
Persistent link: https://www.econbiz.de/10002015274
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Advertising and changes in concentration
Marcus, Matityahu - In: Southern economic journal 36 (1969) 2, pp. 117-121
Persistent link: https://www.econbiz.de/10002430642
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The intensity and effectiveness of advertising
Marcus, Matityahu - In: Bulletin of the Oxford University Institute of … 32 (1970) 4, pp. 339-345
Persistent link: https://www.econbiz.de/10002430658