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Issues in American economic history : selected readings
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151
Optimal and near optimal price and advertising strategies for finite and infinite horizons
Welam, Ulf Peter
- In:
Management science : journal of the Institute for …
28
(
1982
)
11
,
pp. 1313-1327
Persistent link: https://www.econbiz.de/10002993581
Saved in:
152
The effects of serial correlation and data aggregation on advertising measurement
Weiss, Doyle L.
- In:
Journal of marketing research : JMR
20
(
1983
)
3
,
pp. 268-279
Persistent link: https://www.econbiz.de/10002998893
Saved in:
153
The periodic pain of Lydia E. Pinkam
Weiss, Doyle L.
;
Houston, Franklin S.
;
Windal, Pierre
- In:
The journal of business : B
51
(
1978
)
1
,
pp. 91-101
Persistent link: https://www.econbiz.de/10002998923
Saved in:
154
Modelling impact of advertising and optimizing advertising policy : an application in recreation
Wierenga, Berend
- In:
European journal of operational research : EJOR
8
(
1981
)
3
,
pp. 235-248
Persistent link: https://www.econbiz.de/10003000144
Saved in:
155
Women's role portrayal preferences in advertisements : an empirical study
Wortzel, Lawrence H.
;
Frisbie, John M.
- In:
Journal of marketing
38
(
1974
)
4
,
pp. 41-46
Persistent link: https://www.econbiz.de/10003001182
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156
Allocating ad budgets geographically
Urban, Glen L.
- In:
Journal of advertising research
15
(
1975
)
6
,
pp. 7-16
Persistent link: https://www.econbiz.de/10002943351
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157
A perfect measurement of advertising's contribution to marketing
Wallace, James M.
- In:
Readings in advertising and promotion strategy
,
(pp. 247-248)
.
1968
Persistent link: https://www.econbiz.de/10002944437
Saved in:
158
Predicting and measuring the wearout of commercials
Wallace, W. M.
-
1970
Persistent link: https://www.econbiz.de/10002947768
Saved in:
159
Sales effects of in-store advertising
Woodside, Arch G.
;
Waddle, Gerald L.
- In:
Journal of advertising research
15
(
1975
)
3
,
pp. 29-33
Persistent link: https://www.econbiz.de/10002948395
Saved in:
160
Advertising and the objectives of the firm
Hood, Neil
- In:
Journal of business policy
2
(
1972
)
4
,
pp. 40-46
Persistent link: https://www.econbiz.de/10002950442
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