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The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market

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Measuring negative effects of copycat products in emerging consumer markets

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The influence of price and brand on the purchasing intensions of Arab women : an empirical study

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Impact of short-lived content on brand love and purchase intention of generation Z

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Original design manufacturer's warranty strategy when considering retailers' brand power under different power structures

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The affecvtive and cognitive components as factors in country branding

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Examining customer-brand relationships : a critical approach to empirical models on brand attachment, love, and engagement

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interest of both practitioners and researchers lately. Based on the consumer-brand relationship literature, a theoretical model …, turning the consumer into the best brand promoter. …

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Comparison of selected internationally recognized brand valuation methods

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