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Brand-extended self-construal
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Brand management
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Burmann, Christoph
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91
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80
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77
Keller, Kevin Lane
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Bruhn, Manfred
67
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64
Bauer, Hans H.
59
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Ahlert, Dieter
56
Phau, Ian
52
Tomczak, Torsten
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Loureiro, Sandra Maria Correia
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Romaniuk, Jenni
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Völckner, Franziska
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Schmidt, Holger J.
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Ko, Eunju
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Strebinger, Andreas
37
Iglesias, Oriol
36
Ind, Nicholas
36
Diamantopoulos, Adamantios
35
Gierl, Heribert
34
Gupta, Suraksha
34
Langner, Tobias
34
Uggla, Henrik
34
Christodoulides, George
32
Kernstock, Joachim
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Veloutsou, Cleopatra
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Dawes, John
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Han, Heesup
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Fetscherin, Marc
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Haufe-Lexware GmbH & Co. KG
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Markenverband
13
Information Resources Management Association
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Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Université Paris-Dauphine
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IGI Global
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Springer Gabler <Firma>
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Springer International Publishing
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Books on Demand GmbH <Norderstedt>
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NetLibrary, Inc
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Campus Verlag
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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American Marketing Association
5
Edward Elgar Publishing
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Fachhochschule Reutlingen / European School of Business
5
HEC Paris (École des Hautes Études Commerciales)
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Helmut-Schmidt-Universität
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International Institute of Social and Economic Sciences
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Lithuanian University of Agriculture
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Siauliai University
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ToKnowPress
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
4
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
4
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Europäische Kommission / Gemeinsame Forschungsstelle
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Fördergesellschaft Marketing an der Universität Augsburg
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Journal of business research : JBR
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664
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SpringerLink / Bücher
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International journal of hospitality management
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Marketing intelligence & planning
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Journal of strategic marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Strategic Direction
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Journal of the Academy of Marketing Science
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Journal of fashion marketing and management
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Springer eBook Collection
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Marketing letters : a journal of research in marketing
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Innovatives Markenmanagement
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International marketing review
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Research
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The Trademark reporter
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International journal of internet marketing and advertising : IJIMA
83
Journal of promotion management : innovations in planning and applied research
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European Journal of Marketing
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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EconStor
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BASE
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71
Consumer-
brand
relationship development in the automotive market : an integrative model
Kaufmann, Hans Rüdiger
;
Gonçalves Filho, Cid
;
Silva, …
- In:
International journal of automotive technology and …
19
(
2019
)
3/4
,
pp. 321-340
Persistent link: https://www.econbiz.de/10012106842
Saved in:
72
The effect of sponsor's
brand
on consumer-
brand
relationship in sport sponsorship
Lee, Jung-Yong
;
Jin, ChangHyun
- In:
Global business and finance review
24
(
2019
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10012005159
Saved in:
73
The effect of Electronic Word-Of-Mouth (EWOM) on
brand
im-age and purchase intention : a conceptual paper
Al Halbusi, Hussam
;
Shehnaz Tehseen
- In:
SocioEconomic challenges : SEC
2
(
2018
)
3
,
pp. 83-94
Persistent link: https://www.econbiz.de/10012034774
Saved in:
74
Ethical dimension of customer-based
brand
equity
Datta, Biplab
;
Mukherjee, Srabanti
- In:
International journal of business excellence
13
(
2017
)
1
,
pp. 91-111
Persistent link: https://www.econbiz.de/10011840426
Saved in:
75
Measuring
brand
performance in the cruise industry :
brand
experiences and sustainability orientation as basis for value creation
Hennigs, Nadine
;
Schmidt, Steffen
;
Wiedmann, Klaus-Peter
; …
- In:
International journal of services technology and management
23
(
2017
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10011844452
Saved in:
76
Conceptualizing, validating, and managing
brand
equity for tourist satisfaction
Liu, Chih-Hsing
;
Fang, Yen-Po
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
6
,
pp. 960-978
Persistent link: https://www.econbiz.de/10011917484
Saved in:
77
Brand
consistency and coherency at the London 2012 Olympic Games
Kenyon, James Andrew
;
Manoli, Argyro Elisavet
;
Bodet, …
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 6-18
Persistent link: https://www.econbiz.de/10011860397
Saved in:
78
Investigating political
brand
reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher
;
Guja Armannsdottir
;
Spry, Louise
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
Saved in:
79
What drives Kuwaiti consumers to purchase luxury brands?
Mostafa, Mohamed M.
;
Arnaout, Jean-Paul
- In:
The international review of retail, distribution and …
30
(
2020
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10012209765
Saved in:
80
The role of government campaign commercials in shaping government
brand
equity
Naik, Shubhanshu
;
Srivastava, Mallika
;
Tapas, Poornima
- In:
International journal of public sector performance …
5
(
2019
)
3/4
,
pp. 500-515
Persistent link: https://www.econbiz.de/10012138794
Saved in:
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