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The competitive impact of targeted television advertisements using DVR technology
Ghosh, Bikram P.; Galbreth, Michael R.; Shang, Guangzhi - In: Decision sciences : DS 44 (2013) 5, pp. 951-971
Persistent link: https://www.econbiz.de/10010221595
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Measures of online advertising effectiveness for market penetration : the case of orange juice consumers
House, Lisa A.; Jiang, Yuan; Salois, Matthew - In: Canadian journal of agricultural economics : CJAE 63 (2015) 4, pp. 435-448
Persistent link: https://www.econbiz.de/10011453802
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Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven; Wooley, Brooke; Varan, Duane - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
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Creative that sells : how advertising execution affects sales
Hartnett, Nicole; Kennedy, Rachel; Sharp, Byron; … - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 102-112
Persistent link: https://www.econbiz.de/10011453888
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New forms of advertising in television : types and effectiveness
Arrazola Vacas, María; Hevia Payá, José de; … - In: Advertising in new formats and media : current research …, (pp. 47-76). 2016
Persistent link: https://www.econbiz.de/10011473401
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A tear in the iron curtain : the impact of Western television on consumption behavior
Bursztyn, Leonardo; Cantoni, Davide - In: The review of economics and statistics 98 (2016) 1, pp. 25-41
Persistent link: https://www.econbiz.de/10011477059
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Turner blazes a trail for audience targeting on television with operations research and advanced analytics
Carbajal, José Antonio; Williams, Peter; Popescu, Andreea - In: INFORMS journal on applied analytics 49 (2019) 1, pp. 64-89
Persistent link: https://www.econbiz.de/10012024050
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The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo; Potter, Robert F.; Lim, Choong Hoon; … - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 4, pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
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The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul; Inoue, Yuhei - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 4, pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
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Advertising and brand attitudes : evidence from 575 brands over five years
Du, Rex Yuxing; Joo, Mingyu; Wilbur, Kenneth C. - In: Quantitative marketing and economics : QME 17 (2019) 3, pp. 257-323
Persistent link: https://www.econbiz.de/10012098690