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Market share vs. market size effects of advertising : analysis of market structure
Girnius, Audrius Juozas - 2003
Persistent link: https://www.econbiz.de/10003564800
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Werbekontakte beim Abendessen : eine Studie zur Wirkung der TV-Werbung in einer Alltagssituation
Silberer, Günter; Steinmann, Sascha; Blohm, Inga; … - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 56 (2010) 2, pp. 31-40
Persistent link: https://www.econbiz.de/10003981895
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Measuring advertising quality on television : deriving meaningful metrics from audience retention data
Zigmond, Dan; Dorai-Raj, Sundar; Interian, Yannet; … - In: Journal of advertising research 49 (2009) 4, pp. 419-428
Persistent link: https://www.econbiz.de/10003923953
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Celebrity endorsement : a competitive tool for brand positioning
Muruganantham, G.; Kaliyamoorthy, S. - In: International journal of value chain management : IJVCM 3 (2009) 4, pp. 386-400
Persistent link: https://www.econbiz.de/10003962737
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Bridging the gab between time and space : examining the impact of commercial length and frequency on advertising effectiveness
Jeong, Yongick; Sanders, Meghan; Zhao, Xinshu - In: Journal of marketing communications 17 (2011) 4, pp. 263-279
Persistent link: https://www.econbiz.de/10009373360
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Children's advertising literacy : do BMI, body shape perception, self-esteem and TV exposure matter?
Spielvogel, Julia; Terlutter, Ralf - In: Breaking new ground in theory and practice, (pp. 147-162). 2011
Persistent link: https://www.econbiz.de/10009380024
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Differences in children's processing of advergames and TV commercials
Waiguny, Martin K. J.; Terlutter, Ralf - In: Breaking new ground in theory and practice, (pp. 35-51). 2011
Persistent link: https://www.econbiz.de/10009380035
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A study on the impact of TV advertising contacts during dinner
Silberer, Günter; Steinmann, Sascha; Blohm, Inga; … - In: Breaking new ground in theory and practice, (pp. 439-451). 2011
Persistent link: https://www.econbiz.de/10009380991
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Introducing the Ad ECG : how the set-top box tracks the lifeline of television
Kent, Robert J.; Schweidel, David A. - In: Journal of advertising research 51 (2011) 4, pp. 586-593
Persistent link: https://www.econbiz.de/10009502008
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Creative strategies of super bowl commercials 2001 - 2009 : an analysis of message strategies
Kim, Kihan; Cheong, Yunjae - In: International journal of sports marketing & sponsorship 13 (2011/12) 1, pp. 7-22
Persistent link: https://www.econbiz.de/10009508906