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date (oldest first)
1
Brand personality and brand equity : evidence from the
sportswear
industry
Su, Jin
;
Tong, Xiao
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 124-133
Persistent link: https://www.econbiz.de/10011308513
Saved in:
2
Expected price and user image for branded and co-branded sports apparel
Gloria Wu, D.
;
Chalip, Laurence Hilmond
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
3
,
pp. 138-151
Persistent link: https://www.econbiz.de/10010199635
Saved in:
3
High-involvement and low-involvement products : a comparison of brand awareness among students at a South African university
Radder, Laetitia
;
Huang, Wei
- In:
Journal of fashion marketing and management
12
(
2008
)
2
,
pp. 232-243
Persistent link: https://www.econbiz.de/10003737196
Saved in:
4
Impact of brand personality and consumer ethnocentrism in China's
sportswear
market
Tong, Xiao
;
Li, Chunxiao
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
3
,
pp. 491-509
Persistent link: https://www.econbiz.de/10009776152
Saved in:
5
What consumers want from
sportswear
? : an anatomy of consumer perceived value
Chi, Ting
- In:
International journal of markets and business systems
1
(
2015
)
4
,
pp. 314-328
Persistent link: https://www.econbiz.de/10011714036
Saved in:
6
Brand loyalty in the UK
sportswear
market
Dawes, John
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
4
,
pp. 449-463
Persistent link: https://www.econbiz.de/10003863676
Saved in:
7
Sportswear
identification, distinctive design and manufacturer logos : issues from the front line
Chadwick, Simon
;
Walters, Geoff
- In:
The marketing review
9
(
2009
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10003819098
Saved in:
8
Click clack : examining the strategic and entrepreneurial brand vision of Under Armour
Miloch, Kimberly S.
;
Lee, Jason
;
Kraft, Patrick M.
; …
- In:
International journal of entrepreneurial venturing
4
(
2012
)
1
,
pp. 42-57
Persistent link: https://www.econbiz.de/10009491691
Saved in:
9
The role of fashion brand authenticity in product management : a holistic marketing apporach
Choi, Hyeonyoung
;
Ko, Eunju
;
Kim, Eun Young
;
Mattila, Pekka
- In:
The journal of product innovation management : an …
32
(
2015
)
2
,
pp. 233-242
Persistent link: https://www.econbiz.de/10010511270
Saved in:
10
Understanding consumer perceived value of casual
sportswear
: an empirical study
Chi, Ting
;
Kilduff, Peter P. D.
- In:
Journal of retailing and consumer services
18
(
2011
)
5
,
pp. 422-429
Persistent link: https://www.econbiz.de/10009300072
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