Narrow search
Showing 41 - 50 of 281
Cover Image
Outsourcing of customer relationship management : implications for customer satisfaction
Graf, Michael; Schlegelmilch, Bodo B.; Mudambi, Susan M.; … - In: Journal of strategic marketing 21 (2013) 1, pp. 68-81
Persistent link: https://www.econbiz.de/10009717937
Cover Image
Inferential evaluations of sustainability attributes : exploring how consumers imply product information
Gruber, Verena; Schlegelmilch, Bodo B.; Houston, Michael J. - In: Psychology & marketing 31 (2014) 6, pp. 440-450
Persistent link: https://www.econbiz.de/10010362500
Cover Image
How techniques of neutralization legitimize norm- and attitude-inconsistent consumer behavior
Gruber, Verena; Schlegelmilch, Bodo B. - In: Journal of business ethics : JOBE 121 (2014) 1, pp. 29-45
Persistent link: https://www.econbiz.de/10010363479
Cover Image
Integration and exchange : how executive MBA students envision ethics education
Gruber, Verena; Schlegelmilch, Bodo B. - In: Journal of marketing education : JME 35 (2013) 2, pp. 95-106
Persistent link: https://www.econbiz.de/10010204818
Cover Image
Drivers of export segmentation effectiveness and their impact on export performance
Diamantopoulos, Adamantios; Ring, Amata; Schlegelmilch, … - In: Journal of international marketing 22 (2014) 1, pp. 39-61
Persistent link: https://www.econbiz.de/10010348929
Cover Image
Towards a balanced view of innovations
Prange, Christiane; Schlegelmilch, Bodo B. - In: Management decision : MD 54 (2016) 2, pp. 441-454
Persistent link: https://www.econbiz.de/10011459615
Cover Image
Linking cause assessment, corporate philanthropy, and corporate reputation
Szőcs, Ilona; Schlegelmilch, Bodo B.; Rusch, Thomas; … - In: Journal of the Academy of Marketing Science 44 (2016) 3, pp. 376-396
Persistent link: https://www.econbiz.de/10011489081
Cover Image
MNEs' regional headquarters and their CSR agenda in the African context
Gruber, Verena; Schlegelmilch, Bodo B. - In: International marketing review 32 (2015) 5, pp. 576-602
Persistent link: https://www.econbiz.de/10011507120
Cover Image
Halal endorsements : stirring controversy or gaining new customers?
Schlegelmilch, Bodo B.; Khan, Mubbsher Munawar; Hair, … - In: International marketing review 33 (2016) 1, pp. 156-174
Persistent link: https://www.econbiz.de/10011540325
Cover Image
Consumers' perceptions of corporate social responsibility : scale development and validation
Öberseder, Magdalena; Schlegelmilch, Bodo B.; Murphy, … - In: Journal of business ethics : JOBE 124 (2014) 1, pp. 101-115
Persistent link: https://www.econbiz.de/10010424763