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Data mining and profiling: the...
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111
Big Data consumer analytics and the transformation of marketing
Erevelles, Sunil
;
Fukawa, Nobuyuki
;
Swayne, Linda E.
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 897-904
Persistent link: https://www.econbiz.de/10011436345
Saved in:
112
Social media and Big Data in consumer behaviour
Roggeveen, Anne L.
(
ed.
);
Grewal, Dhruv
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011524095
Saved in:
113
Big Data and consumer behavior : imminent opportunities
Hofacker, Charles F.
;
Malthouse, Edward Carl
;
Sultan, …
- In:
The journal of consumer marketing
33
(
2016
)
2
,
pp. 89-97
Persistent link: https://www.econbiz.de/10011524139
Saved in:
114
Combining user contexts and user opinions for restaurant recommendation in mobile environment
Liu, Qihua
;
Gan, Xiaohong
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
1
,
pp. 45-63
Persistent link: https://www.econbiz.de/10011529144
Saved in:
115
Word-of-mouth segments : online, offline, visual or verbal?
Ring, Amata
;
Tkaczynski, Aaron
;
Dolnicar, Sara
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
4
,
pp. 481-492
Persistent link: https://www.econbiz.de/10011458626
Saved in:
116
Analyzing conversion rates in online hotel booking : the role of customer reviews, recommendations and rank order in search listings
Cezar, Asunur
;
Öğüt, Hulisi
- In:
International journal of contemporary hospitality management
28
(
2016
)
2
,
pp. 286-304
Persistent link: https://www.econbiz.de/10011459807
Saved in:
117
Deriving age and gender from forenames for consumer analytics
Lansley, Guy
;
Longley, Paul A.
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 271-278
Persistent link: https://www.econbiz.de/10011473224
Saved in:
118
Online purchase determinants of loyalty : the mediating effect of satisfaction in tourism
Pereira, Hélia Gonçalves
;
Salgueiro, Maria de Fátima
; …
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 279-291
Persistent link: https://www.econbiz.de/10011473227
Saved in:
119
The impact of power on service customers’ willingness to post online reviews
Wu, Luorong
;
Mattila, Anna S.
;
Wang, Chen-Ya
;
Hanks, Lydia
- In:
Journal of service research : JSR
19
(
2016
)
2
,
pp. 224-238
Persistent link: https://www.econbiz.de/10011485452
Saved in:
120
An untapped gold mine? : exploring the potential of market basket analysis to grow hotel revenue
Solnet, David
;
Boztuğ, Yasemin
;
Dolnicar, Sara
- In:
International journal of hospitality management
56
(
2016
),
pp. 119-125
Persistent link: https://www.econbiz.de/10011521743
Saved in:
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