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Corporate communications, iden...
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Brand management
74
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73
Corporate reputation
50
Firmenimage
49
Consumer behaviour
36
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35
Brand image
32
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Melewar, T. C.
165
Bang, Nguyen
36
Foroudi, Pantea
32
Dennis, Charles
26
Gupta, Suraksha
14
Melewar, TC
14
Sharifah Faridah Syed Alwi
11
Karaosmanoglu, Elif
10
Jin, Zhongqi
9
Bartholmé, Roland H.
8
Nguyen, Bang
6
Dinnie, Keith
5
Hussain, Shahzeb
5
Kitchen, Philip J.
5
Navare, Jyoti
5
Ageeva, Elena
4
Altinigne, Nesenur
4
Chen, Junsong
4
Cohen, Geraldine
4
Foroudi, Mohammad Mahdi
4
Hemsley-Brown, Jane
4
Isiksal, Didem Gamze
4
Ismail, Ahmed Rageh
4
McIntyre, Charles
4
Srivoravilai, Nopporn
4
Yu, Xiaoyu
4
Zha, Dongmei
4
Bourlakis, Michael
3
Gambetti, Rossella
3
Liu, Martin
3
Melewar, T.C.
3
Merrilees, Bill
3
Rahman, Nor Aida Abdul
3
Yannopoulou, Natalia
3
Akarsu, Tugra Nazlil
2
Ali, Maged
2
Ali, Raza
2
Argyriou, Evmorfia
2
Asaad, Yousra
2
Balabanis, George
2
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Journal of business research : JBR
20
The marketing review
12
Qualitative market research : an international journal
10
European journal of marketing : EJM
9
International studies of management and organization
8
International Marketing Review
7
The journal of brand management : an international journal
6
Building corporate identity, image and reputation in the digital era
5
Journal of marketing management : MM
5
Corporate communications : an international journal
4
Corporate reputation review : an international journal
4
Journal of general management
4
Journal of marketing communications
4
Journal of world business : JWB
4
Marketing intelligence & planning
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Routledge studies in marketing
3
Corporate reputation review
2
EuroMed journal of business
2
European Journal of Marketing
2
Facets of corporate identity, communication, and reputation
2
International journal of business and globalisation : IJBG
2
International journal of hospitality management
2
Journal of Asia Pacific business
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
The Bottom Line
2
The European business journal
2
The journal of business & industrial marketing
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific Journal of Business Administration
1
Asia-Pacific journal of business administration
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
City branding : theory and cases
1
Contemporary thoughts on corporate branding and corporate identity management
1
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
1
Corporate Communications: An International Journal
1
Ethical and social marketing in Asia : incorporating fairness management
1
European Management Review
1
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ECONIS (ZBW)
154
Other ZBW resources
16
OLC EcoSci
14
BASE
3
USB Cologne (EcoSocSci)
2
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1
The notion of relationship in branding
Melewar, T. C.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 95-96
Persistent link: https://www.econbiz.de/10009524653
Saved in:
2
Editorial: nation branding : issues, insights and impacts
Melewar, T. C.
- In:
Corporate reputation review : an international journal
16
(
2013
)
1
,
pp. 5-6
Persistent link: https://www.econbiz.de/10009741998
Saved in:
3
Do you know Y? Mobile internet and the thumb generation
Lim, Lynn L. K.
;
Chou, Mei Wen
;
Melewar, T. C.
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
2
,
pp. 137-152
Persistent link: https://www.econbiz.de/10003739628
Saved in:
4
Renault-Nissan : a study into the advantages of a prior strategic alliance in the development of a post-merger corporate identity
Melewar, T. C.
;
Stark, David
;
Karaosmanoǧlu, Elif
- In:
Contemporary thoughts on corporate branding and …
,
(pp. 187-204)
.
2008
Persistent link: https://www.econbiz.de/10003773435
Saved in:
5
The effect of evaluation criteria on design attributes and brand equity in the product evaluation process
Na, Kwang Jin
;
Holland, Ray
;
Shackleton, John
;
Hwang, …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
3
,
pp. 195-212
Persistent link: https://www.econbiz.de/10003790483
Saved in:
6
Hypermarkets and the small retailers in Malaysia : exploring retailers' competitive abilities
Roslin, Rosmimah Mohd
;
Melewar, T. C.
- In:
Journal of Asia Pacific business
9
(
2008
)
4
,
pp. 329-343
Persistent link: https://www.econbiz.de/10003794550
Saved in:
7
Adding new dimensions to corporate identity management and corporate communication : exploring the sensory perspective
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
The marketing review
9
(
2009
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10003849716
Saved in:
8
Special issue: corporate branding, identity and communications
Melewar, T. C.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003458847
Saved in:
9
Nation branding and integrated marketing communications : an ASEAN perspective
Dinnie, Keith
;
Melewar, T. C.
;
Seidenfuss, Kai-Uwe
; …
- In:
International marketing review
27
(
2010
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10008696655
Saved in:
10
In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes
Balabanis, George
;
Mueller, Rene Dentiste
;
Melewar, T. C.
- In:
International journal of business and globalisation : IJBG
1
(
2007
)
3
,
pp. 328-344
Persistent link: https://www.econbiz.de/10003928283
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