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Rethinking Harlow Gale : the psychical influences on his contributions to advertising and their enduring reverberations

Tadajewski, Mark - In: Journal of advertising 53 (2024) 2, pp. 161-182

Persistent link: https://www.econbiz.de/10014575217

The metaverse marketing revolution : how virtual worlds are redefining digital advertising and paving the way for corporate success

Hussain, Muhammad Hamdan; Khalil, Shahid; Raza Hasan; … - In: AI-driven marketing research and data analytics, (pp. 360-377). 2024

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Artificial intelligence-driven advertising and customer targeting : precision marketing strategies in Zimbabwe

Takunda, Chiwaridzo Option; Iyioluwa, Adeyinka Kehinde - In: AI-driven marketing research and data analytics, (pp. 98-117). 2024

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Can personalized recommendations in charity advertising boost donation? : the role of perceived autonomy

Lv, Linxiang; Huang, Minxue - In: Journal of advertising 53 (2024) 1, pp. 36-53

Persistent link: https://www.econbiz.de/10014575200

Werbung als wirtschaftstheoretisches Problem

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Church advertising and the marketization of religious hegemony

Appau, Samuelson; Yang, Ye - In: Marketing theory 24 (2024) 2, pp. 263-288

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Observing "tuned" advertising on digital platforms

Hayden, Lauren; Brown, Maria-Gemma; Angus, Daniel; … - In: Internet policy review : journal on internet regulation 13 (2024) 2, pp. 1-26

The hyper-targeted advertising that emerged on digital platforms over the past two decades is now more productively understood as tuned advertising, a dynamic and unfolding process where ads are continuously algorithmically "optimised" to users in real time. Following Rieder and Hofmann (2020),...

Persistent link: https://www.econbiz.de/10014632177

Increasing the efficacy of emotional appeal ads on online video-watching platforms : the effects of goals and emotional approach tendency on ad-skipping behavior

Jeon, Yongwoog Andrew; Ryoo, Yuhosua; Yoon, Hye Jin - In: Journal of advertising 53 (2024) 1, pp. 1-18

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What's in a "happy" meal? : the effects of smiley faces in restaurant logos on price and healthfulness perceptions

Abell, Annika; Smith, Leah; Biswas, Dipayan - In: Journal of advertising 53 (2024) 1, pp. 54-69

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Impact of advertising on working and non working women with reference to their purchasing behaviour

Bansal, Sanjeev; Malik, Garima - In: Global journal of business management : GJBM 10 (2016) 1, pp. 1-11

Persistent link: https://www.econbiz.de/10011628139