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The impact of the Great Recession on financial services advertising : an exploratory study
Swani, Kunal; Iyer, Easwar S. - In: Services marketing quarterly 38 (2017) 3, pp. 170-186
Persistent link: https://www.econbiz.de/10011756720
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A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris; Laroche, Michel; Richard, Marie-Odile - In: Journal of business research : JBR 103 (2019), pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
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Targeting gender : a content analysis of alcohol advertising in magazines
Jung, A-Reum; Hovland, Roxanne W. - In: Health marketing quarterly 33 (2016) 3, pp. 221-238
Persistent link: https://www.econbiz.de/10011584748
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Why do advertisers use visual metaphors? : a pragmatic perspective
Djafarova, Elmira - In: The marketing review 16 (2016) 2, pp. 203-214
Persistent link: https://www.econbiz.de/10011642146
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Gender portrayals revisited : searching for explicit and implicit stereotypes in Cypriot magazine advertisements
Tsichla, Eirini; Zotos, Yorgos - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 983-1007
Persistent link: https://www.econbiz.de/10011644538
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What do ads buy? : daily coverage of listed companies on the Italian press
Gambaro, Marco; Puglisi, Riccardo - In: European journal of political economy 39 (2015), pp. 41-57
Persistent link: https://www.econbiz.de/10011535504
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Toward better gender equality? : portrayals of advertising models’ occupational status in Chinese magazines
Huang, Ying; Lowry, Dennis T. - In: Journal of international consumer marketing 27 (2015) 1, pp. 69-83
Persistent link: https://www.econbiz.de/10010513849
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A longitudinal examination of print advertising by professional accounting firms
Smith, Katherine Taken; Smith, L. Murphy; Prawito, Topaz - In: Services marketing quarterly 36 (2015) 1, pp. 51-61
Persistent link: https://www.econbiz.de/10010520736
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Snapshots of men and women in interaction : an investigation of stereotypes in print advertisement relationship portrayals
Zotos, Yorgos; Tsichla, Eirini - In: Journal of euromarketing 23 (2014) 3, pp. 35-58
Persistent link: https://www.econbiz.de/10010497694
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Cultural values in financial services advertising : a cross-cultural study of magazine ads in the USA and Korea
Song, Young-A.; Ahn, Hongmin; Sung, Yongjun - In: The journal of services marketing 28 (2014) 5, pp. 349-360
Persistent link: https://www.econbiz.de/10010419915