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Fundamentals of marketing research ; Vol. 5

Malhotra, Naresh K. (contributor) - 2007 - 1. publ.

Persistent link: https://www.econbiz.de/10003530743

Fundamentals of marketing research ; Vol. 6

Malhotra, Naresh K. (contributor) - 2007 - 1. publ.

Persistent link: https://www.econbiz.de/10003530746

Marketing research in the New Millennium : emerging issues and trends

Malhotra, Naresh K.; Peterson, Mark A. - 2007

Persistent link: https://www.econbiz.de/10003538073

Helping marketing research earn a seat at the table for decision-making : an assessment and prescription for the future

Malhotra, Naresh K.; Peterson, Mark A.; Uslay, Can - 2007

Persistent link: https://www.econbiz.de/10003538084

Marketing research : a state-of-the-art review and directions for the twenty-first century

Malhotra, Naresh K.; Peterson, Mark A.; Kleiser, Susan Bardi - 2007

Persistent link: https://www.econbiz.de/10003538167

Methodological issues in cross-cultural marketing research : a state-of-the-art review

Malhotra, Naresh K.; Agarwal, James; Peterson, Mark A. - 2007

Persistent link: https://www.econbiz.de/10003540499

Overcoming the attribute prespecification bias in international marketing research by using non-attribute-based correspondence analysis

Malhotra, Naresh K.; Bartels, Betsy Charles - 2007

Persistent link: https://www.econbiz.de/10003541359

Improving predictive power of conjoint analysis by constrained parameter estimation

Srinivasan, V.; Jain, Arun K.; Malhotra, Naresh K. - 2007

Persistent link: https://www.econbiz.de/10003541605

Basic marketing research : a decision-making approach

Malhotra, Naresh K.; Peterson, Mark - 2006 - 2. ed.

Persistent link: https://www.econbiz.de/10003119627

Review of Marketing Research : volume 10

Malhotra, Naresh K. (ed.) - 2013

Edited by Naresh K. Malhotra, this volume of Review of Marketing Series delivers a high powered range of articles from leading researchers and universities. The work providing insights of interest to marketers throughout the discipline

Persistent link: https://www.econbiz.de/10012677169

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