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Quantitative data analyusis : univariate techniques
Malhotra, Naresh K. - In: Marketing research : state-of-the-art perspectives ; …, (pp. 209-223). 2000
Persistent link: https://www.econbiz.de/10001611150
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Quantitative data analyusis : multivariate techniques
Malhotra, Naresh K. - In: Marketing research : state-of-the-art perspectives ; …, (pp. 224-264). 2000
Persistent link: https://www.econbiz.de/10001611152
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Marketing research : an applied orientation
Malhotra, Naresh K. - 1996 - 2. ed.
Persistent link: https://www.econbiz.de/10004309748
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Basic marketing research : applications to contemporary issues
Malhotra, Naresh K. - 2002 - Internat. ed.
Persistent link: https://www.econbiz.de/10004457851
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Marketing research : an applied orientation
Malhotra, Naresh K. - 1999 - 3. ed.
Persistent link: https://www.econbiz.de/10004378727
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Marketing research : an applied orientation
Malhotra, Naresh K. - 2004 - 4. ed., international ed.
Persistent link: https://www.econbiz.de/10004775524
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Introduction: analyzing accumulated knowledge and influencing future research
Malhotra, Naresh K. - In: Review of marketing research 7 (2010), pp. 13-28
Persistent link: https://www.econbiz.de/10009957647
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Personal reflections on my research contribution to marketing
Malhotra, Naresh K. - In: Review of marketing research 8 (2011), pp. 159-207
Persistent link: https://www.econbiz.de/10009957653
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Introduction: Analyzing accumulated knowledge and influencing the future
Malhotra, Naresh K. - In: Review of marketing research 10 (2013), pp. 11-16
Persistent link: https://www.econbiz.de/10010185772
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Marketing research : an applied orientation
Malhotra, Naresh K. - 2007 - 5. ed.
Persistent link: https://www.econbiz.de/10004890670