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The creative brief and its str...
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Chan, Kara
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Yoon, Sukki
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11
Creative strategy : a management perspective
Frazer, Charles F.
-
2009
Persistent link: https://www.econbiz.de/10003836354
Saved in:
12
How disruption brought order : the story of a winning strategy in the world of
advertising
Dru, Jean-Marie
-
2007
Persistent link: https://www.econbiz.de/10003449462
Saved in:
13
The
advertising
agency selection contest : a competitive auction with an incumbent, differential qualities, and partially reimbursed participation costs
Horsky, Sharon
;
Horsky, Dan
;
Zeithammer, Robert
-
2010
We model the contest among full-service
advertising
agencies as a score auction. The score auction allows the …
Persistent link: https://www.econbiz.de/10008906255
Saved in:
14
Can research evaluate the creative content of
advertising
?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 179-193)
.
2007
Persistent link: https://www.econbiz.de/10003578232
Saved in:
15
Kreative Onlinewerbung
Zimmermann, Hansjörg
-
2007
Persistent link: https://www.econbiz.de/10003551845
Saved in:
16
The organization of
creativity
in Japanese
advertising
production
Moeran, Brian
- In:
Human relations
62
(
2009
)
7
,
pp. 963-985
Persistent link: https://www.econbiz.de/10003873462
Saved in:
17
Guerilla Marketing
Hippner, Hajo
;
Berg, Florian
;
Hampel, Stefan
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
39
(
2010
)
3
,
pp. 351-356
Persistent link: https://www.econbiz.de/10003943311
Saved in:
18
The creative code : an organisational influence on the creative process in
advertising
Stuhlfaut, Mark W.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 283-304
Persistent link: https://www.econbiz.de/10009154732
Saved in:
19
Creative strategies of super bowl commercials 2001 - 2009 : an analysis of message strategies
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10009508906
Saved in:
20
Creative media choice as a marketing signal
Rosengren, Sara
;
Dahlén, Micael
- In:
Current insights and future trends : [extended versions …
,
(pp. 343-351)
.
2012
Persistent link: https://www.econbiz.de/10009748087
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