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Moderating effect of nationality on country-of-origin perceptions: English-speaking Thailand versus French-speaking Canada
Ahmed, Sadrudin A.; Astous, Alain d' - In: Journal of business research : JBR 60 (2007) 3, pp. 240-248
Persistent link: https://www.econbiz.de/10003429508
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Country of origin effect on US consumers' brand personality perception of automobiles from China and India
Fetscherin, Marc; Toncar, Mark - In: Multinational business review 17 (2009) 2, pp. 111-127
Persistent link: https://www.econbiz.de/10003932801
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The role of product nationality in purchase behavior
Dmitrovič, Tanja; Vida, Irena - In: Economic research 22 (2009) 2, pp. 25-39
Persistent link: https://www.econbiz.de/10003938160
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Perceptions of country of origin : an approach to identifying expectations of foreign products
Kumara, P. A. P. Samantha; Canhua, Kang - In: The journal of brand management : an international journal 17 (2009/10) 5, pp. 343-353
Persistent link: https://www.econbiz.de/10003971183
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Implicit boycott : the call for patriotic consumption in interwar Austria
Kühschelm, Oliver - In: Management & organizational history : MOH 5 (2010) 2, pp. 165-195
Persistent link: https://www.econbiz.de/10003977802
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Examination of the consumers' ethnocentrism and products' origin in the case of Hungarian foodstuffs
Hámori, Judit; Horváth, Ágnes; Lehota, József - In: Studies in agricultural economics (2010) 112, pp. 37-54
Persistent link: https://www.econbiz.de/10008903504
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Der Herkunftslandeffekt : eine kritische Würdigung des State of the Art
Mai, Robert - 2010
Persistent link: https://www.econbiz.de/10003990748
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Consumer-generated media and product labelling : designed in California, assembled in China
Saunders, Stephen G. - In: International journal of consumer studies 34 (2010) 4, pp. 474-480
Persistent link: https://www.econbiz.de/10003997225
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Country-of-origin contingencies: their joint influence on consumer behaviour
Josiassen, Alexander; Assaf, A. - In: Asia Pacific journal of marketing and logistics 22 (2010) 3, pp. 294-313
Persistent link: https://www.econbiz.de/10008701740
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Guilty by stereotypic association : country animosity and brand prejudice and discrimination
Russell, Cristel; Russell, Dale - In: Marketing letters : a journal of research in marketing 21 (2010) 4, pp. 413-425
Persistent link: https://www.econbiz.de/10008796170