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MANAGING COOPERATIVE ADVERTISING, A STRATEGIC APPROACH / ROBERT F. YOUNG ; STEPHEN A. GREYSER
YOUNG, ROBERT F.; Greyser, Stephen A. - 1983
Persistent link: https://www.econbiz.de/10004763853
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Managing services : marketing, operations, and human resources
Lovelock, Christopher H. (contributor) - 1988
Persistent link: https://www.econbiz.de/10000752098
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An international perspective on public sector marketing
Lovelock, Christopher H. - In: Government marketing : theory and practice, (pp. 114-143). 1981
Persistent link: https://www.econbiz.de/10002399185
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Theoretical contributions from services and non-business marketing
Lovelock, Christopher H. - 19XX
Persistent link: https://www.econbiz.de/10002400534
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Services marketing
Lovelock, Christopher H. (contributor) - 1991 - 2. ed.
Persistent link: https://www.econbiz.de/10004137218
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Services marketing
Lovelock, Christopher H. (contributor) - 1996 - 3. ed.
Persistent link: https://www.econbiz.de/10004302147
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Managing services : marketing, operations, and human resources
Lovelock, Christopher H. (contributor) - 1992 - 2. ed.
Persistent link: https://www.econbiz.de/10004153871
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Services marketing : text, cases, & readings
Lovelock, Christopher H. (contributor) - 1984
Persistent link: https://www.econbiz.de/10004621275
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Services marketing : [text, cases, & readings]
Lovelock, Christopher H. - 1991 - 2. ed.
Persistent link: https://www.econbiz.de/10013476892
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Managing services : marketing, operations and human resources
Lovelock, Christopher H. - 1988
Persistent link: https://www.econbiz.de/10009589024