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Soft brand or independent? : evidence from the first decade of the soft branding, strategy in the U.S. market

Chan, Elisa K.; Hodari, Demian; Li, Tianze - In: International journal of hospitality management 103 (2022), pp. 1-5

Persistent link: https://www.econbiz.de/10013209298

Brand management during a crisis : lessons for indigenous hospitality organisations in Africa

Adisa, Isaiah; Ibelegbu, Oserere; Chukwuka, Blessing - In: Marketing Communications and Brand Development in …, (pp. 131-155). 2022

Persistent link: https://www.econbiz.de/10013280193

Brand’s Country-of-origin Effect on Demand for Hotels : An Exploratory Study

Ribaudo, Giorgio - 2021

The purpose of this study is to explore the effects of a brand’s country-of-origin for a hotel on its geographic … destinations, and the role of brands in attracting foreign demand is growing as a consequence. The brand is one of the key assets … of multinational companies in tourism. Among the several determinants of consumer brand knowledge in the global …

Persistent link: https://www.econbiz.de/10013246123

Evaluation of hotel brand competitiveness based on hotel features ratings

Xia, Haiyang; Vu, Huy Quan; Law, Chun Hung Roberts; Li, Gang - In: International journal of hospitality management 86 (2020), pp. 1-11

Persistent link: https://www.econbiz.de/10012241517

Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective

Li, Xiangping; Yen, Chih-Lun; Liu, Tingting - In: Journal of hospitality marketing & management 29 (2020) 5, pp. 550-570

Persistent link: https://www.econbiz.de/10012256151

Pricing variation within dual-distribution chains : the different implications of externalities and signaling for high- and low-quality brands

Kalnins, Arturs - In: Management science : journal of the Institute for … 63 (2017) 1, pp. 139-152

Persistent link: https://www.econbiz.de/10011646354

An investigation of brand experience on brand attachment, knowledge, and trust in the lodging industry

Kang, Juhee; Manthiou, Aikaterini; Norzuwana Sumarjan; … - In: Journal of hospitality marketing & management 26 (2017) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10011669639

Service quality and brand loyalty : the mediation effect of brand passion, brand affection and self-brand connection

Hemsley-Brown, Jane; Alnawas, Ibrahim - In: International journal of contemporary hospitality management 28 (2016) 12, pp. 2771-2794

Persistent link: https://www.econbiz.de/10011610968

Development of a scale to measure hotel brand experiences

Khan, Imran; Rahman, Zillur - In: International journal of contemporary hospitality management 29 (2017) 1, pp. 268-287

Persistent link: https://www.econbiz.de/10011611188

Building brand relationship quality among hotel loyalty program members

Lo, Ada S.; Im, Holly Hyunjung; Chen, Yong; Qu, Hailin - In: International journal of contemporary hospitality management 29 (2017) 1, pp. 458-488

Persistent link: https://www.econbiz.de/10011611273