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Umbrella branding and external certification
Hakenes, Hendrik; Peitz, Martin - In: European economic review : EER 53 (2009) 2, pp. 186-196
Persistent link: https://www.econbiz.de/10003834328
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Umbrella branding with imperfect observability and moral hazard
Cabral, Luís M. B. - In: International journal of industrial organization 27 (2009) 2, pp. 206-213
Persistent link: https://www.econbiz.de/10003836336
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Corporate Branding : die erfolgreiche Führung der Unternehmensmarke durch den CEO
Klossek, Karin M. - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003893567
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Henkel - a brand like a friend : Emotionalisierung einer Unternehmensmarke
Schauer, Sabine - In: Innen beginnen : von der internen Kommunikation zum …, (pp. 165-173). 2010
Persistent link: https://www.econbiz.de/10003898141
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Guided by the brand : from brand management to integrative corporate communications
Malmelin, Nando; Hakala, Jukka - In: Business strategy series 10 (2009) 5, pp. 248-258
Persistent link: https://www.econbiz.de/10003931238
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Corporate brand building : Shell-Mex Ltd. in the interwar period
Heller, Michael - In: Trademarks, brands, and competitiveness, (pp. 194-214). 2010
Persistent link: https://www.econbiz.de/10003972920
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Corporate brand evolution : corporate brand images evolving in consumers' everyday life
Rindell, Anne; Strandvik, Tore - In: European business review : EBR ; the official journal … 22 (2010) 3, pp. 276-286
Persistent link: https://www.econbiz.de/10003988614
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Club Med: coping with corporate brand evolution
Quester, Pascale G.; Fleck, Nathalie - In: The journal of product & brand management 19 (2010) 2, pp. 94-102
Persistent link: https://www.econbiz.de/10003993619
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Corporate brand identification and corporate brand management : how top business schools do it
Balmer, John M. T.; Liao, Mei-na; Wang, Wei-yue - In: Journal of general management 35 (2009/10) 4, pp. 77-102
Persistent link: https://www.econbiz.de/10003997127
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Designing a positive image : corporate branding and social responsibility
Hatch, Mary Jo; Mirvis, Philip H. - In: Positive design and appreciative construction : from …, (pp. 35-55). 2010
Persistent link: https://www.econbiz.de/10008779160