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Esch, Franz-Rudolf
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Melewar, T. C.
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Huber, Frank
61
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59
Keller, Kevin Lane
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Bruhn, Manfred
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Balmer, John M. T.
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Merrilees, Bill
41
Bauer, Hans H.
40
Bang, Nguyen
38
Diamantopoulos, Adamantios
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Fantapié Altobelli, Claudia
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Loureiro, Sandra Maria Correia
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Phau, Ian
38
Kotabe, Masaaki
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Schmidt, Holger J.
37
Kaplan, Robert S.
36
Sattler, Henrik
35
Vrontis, Demetris
35
Foroudi, Pantea
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Zentes, Joachim
34
Fournier, Susan
33
Ind, Nicholas
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Romaniuk, Jenni
33
Uggla, Henrik
33
Ronkainen, Ilkka A.
32
Sander, Matthias
32
Völckner, Franziska
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31
Christodoulides, George
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National Bureau of Economic Research
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Haufe-Lexware GmbH & Co. KG
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Information Resources Management Association
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Books on Demand GmbH <Norderstedt>
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Henkel Kommanditgesellschaft auf Aktien
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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GATE Germany, Konsortium Internationales Hochschulmarketing
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Springer International Publishing
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UNCTAD / Secretariat
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Edward Elgar Publishing
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IGI Global
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Campus Verlag
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
5
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
5
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5
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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ToKnowPress
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Österreichische Werbewissenschaftliche Gesellschaft
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International Marketing Review
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Journal of global marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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European Journal of Marketing
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Asia Pacific journal of marketing and logistics
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Journal of Product & Brand Management
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Marketing intelligence & planning
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International journal of hospitality management
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Psychology & marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing communications
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Journal of marketing management : MM
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Springer eBook Collection
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Journal of the Academy of Marketing Science
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Journal of marketing
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The IUP journal of brand management : IJBRM
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Journal of international consumer marketing
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Innovatives Markenmanagement
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Gabler Edition Wissenschaft
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International journal of internet marketing and advertising : IJIMA
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Journal of promotion management : innovations in planning and applied research
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
78
Research
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Europäische Hochschulschriften / 5
76
Journal of advertising research
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Cogent business & management
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Journal of promotion management : JPM
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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RePEc
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EconStor
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BASE
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1
Bedeutung der Produktverpackung für die Markenpräferenz im Kontext internationaler Markenführung in der FMCG-Branche
Ahlert, Dieter
;
Berentzen, Johannes
;
Ommen, Nils
-
2007
Persistent link: https://www.econbiz.de/10003792649
Saved in:
2
Internationalisierung von Schweizer Marken : eine Analyse von Mittelunternehmen der Konsumgüterindustrie
Wenger-Schubiger, Nicole Beatrice
-
2007
Persistent link: https://www.econbiz.de/10003555256
Saved in:
3
The role of branded retail in manufacturers' international strategy
Ilonen, Laura
;
Wren, Jody
;
Gabrielsson, Mika
; …
- In:
International journal of retail & distribution management
39
(
2011
)
6
,
pp. 414-433
Persistent link: https://www.econbiz.de/10009240879
Saved in:
4
Marketing strategy decisions for brand extension success
Athanasopoulou, Pinelopi
;
Giovanis, Apostolos N.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 487-514
Persistent link: https://www.econbiz.de/10011349956
Saved in:
5
A pragmatic and holistic approach to strategic formulation through adopting balanced scorecard, SWOT analysis and blue ocean strategy - a case study of a consumer product manufactu...
Koo, L. C.
;
Koo, Hannah
;
Luk, Lewis
- In:
International journal of managerial and financial accounting
1
(
2008/09
)
2
,
pp. 127-146
Persistent link: https://www.econbiz.de/10003806072
Saved in:
6
Partnerschaftliches Category Management : Messung von Effizienz und Nachhaltigkeit
Anzengruber, Markus
- In:
Controlling im Handel : innovative Ansätze und …
,
(pp. 279-303)
.
2016
Persistent link: https://www.econbiz.de/10011556330
Saved in:
7
Developing a comprehensive brand evaluation system with the support of TRIZ to formulate brand strategies
Lee, Tzong-ru
;
Choy, King Lun
;
Hsu, Min Chih
;
Cassia, Fabio
- In:
International journal of business excellence
11
(
2017
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10011710580
Saved in:
8
Vorüberlegungen zur Entwicklung eines Internationalen Marketingcontrollings im Rahmen des Berliner Balanced Storecard Ansatzes
Schmeisser, Wilhelm
;
Clausen, Lydia
- In:
Herausforderungen der internationalen marktorientierten …
,
(pp. 351-383)
.
2011
Persistent link: https://www.econbiz.de/10008842223
Saved in:
9
The development and use of a global marketing and sales scorecard
Engle, Robert L.
- In:
Handbook of research in international marketing
,
(pp. 446-457)
.
2003
Persistent link: https://www.econbiz.de/10001803987
Saved in:
10
Globales Produktmanagement : eine empirische Analyse des Instrumenteeinsatzes in ausgewählten Branchen der Konsumgüterindustrie
Schröder, Hans-Ulrich
-
1996
-
[Nachdr.]
Persistent link: https://www.econbiz.de/10000587647
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