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Assessing the dissolution of horizontal marketing relationships : the case of corporate sponsorship of sport
Jensen, Jonathan A.; Cornwell, T. Bettina - In: Journal of business research : JBR 124 (2021), pp. 790-799
Persistent link: https://www.econbiz.de/10012494023
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Leveraging spectator emotion : a review and conceptual framework for marketing health behaviors in elite sports
Teal, Renee; Roberts, Michele; Harrigan, Paul; Clarkson, Jo - In: Sport management review 23 (2020) 2, pp. 183-199
Persistent link: https://www.econbiz.de/10012295137
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Examining environmental fan engagement initiatives through values and norms with intercollegiate sport fans
Casper, Jonathan M.; McCullough, Brian P.; Pfahl, Michael E. - In: Sport management review 23 (2020) 2, pp. 348-360
Persistent link: https://www.econbiz.de/10012295150
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Online technologies and sports : a new era for sponsorship
Koronios, Konstantinos; Dimitropoulos, Panagiotis; … - In: The journal of high technology management research 31 (2020) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10012253886
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Market reactions to sport sponsorship announcements : comparison between sponsors and their rivals
Hino, Yuta; Takeda, Fumiko - In: Sport management review 23 (2020) 3, pp. 401-413
Persistent link: https://www.econbiz.de/10012295890
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Old and exciting? : sport sponsorship effects on brand age and brand personality
Hohenberger, Christoph; Grohs, Reinhard - In: Sport management review 23 (2020) 3, pp. 469-481
Persistent link: https://www.econbiz.de/10012295897
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Over, out, but present : recalling former sponsorships
Edeling, Alexander; Hattula, Stefan; Bornemann, Torsten - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1286-1307
Persistent link: https://www.econbiz.de/10011725681
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Advances in sport sponsorship revenue forecasting : an event history analysis approach
Jensen, Jonathan A.; Turner, Brian A. - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 1, pp. 6-19
Persistent link: https://www.econbiz.de/10011697103
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Sponsors' CSR strategies in sport : a sensemaking approach of corporations established in France
Djaballah, Mathieu; Hautbois, Christopher; Desbordes, Michel - In: Sport management review 20 (2017) 2, pp. 211-225
Persistent link: https://www.econbiz.de/10011697691
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What is the value of corporate sponsorship in sports?
Narayan, Paresh Kumar; Rath, Badri Narayan; Prabheesh, K. P. - In: Emerging markets review 26 (2016), pp. 20-33
Persistent link: https://www.econbiz.de/10011670813