//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Corporate reputation building...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand management
72
Markenführung
71
Corporate reputation
47
Firmenimage
46
Consumer behaviour
35
Konsumentenverhalten
34
Brand image
32
Markenimage
29
Public relations
25
Unternehmenskultur
25
Öffentlichkeitsarbeit
24
Corporate culture
23
Marketing management
22
Marketingmanagement
22
Brand architecture
18
Markenarchitektur
18
Brand
17
Markenartikel
17
Marketing
15
Reputation
14
Beziehungsmarketing
10
Higher education institution
10
Hochschule
10
Relationship marketing
10
Welt
9
World
9
Malaysia
8
Corporate Social Responsibility
7
Corporate identity
7
Corporate image
7
Corporate social responsibility
7
Designation of origin
7
Herkunftsbezeichnung
7
International marketing
7
Place marketing
7
Social Web
7
Social web
7
Standortmarketing
7
Communication
6
Customer satisfaction
6
more ...
less ...
Online availability
All
Undetermined
73
Free
6
Type of publication
All
Article
145
Book / Working Paper
33
Type of publication (narrower categories)
All
Article in journal
117
Aufsatz in Zeitschrift
117
Collection of articles of several authors
18
Sammelwerk
18
Aufsatz im Buch
12
Book section
12
Case study
10
Fallstudie
10
research-article
9
Aufsatzsammlung
7
Lehrbuch
2
Textbook
2
Bibliographie
1
Thesis
1
back-matter
1
conceptual-paper
1
more ...
less ...
Language
All
English
171
Undetermined
7
Author
All
Melewar, T. C.
164
Bang, Nguyen
36
Foroudi, Pantea
31
Dennis, Charles
25
Gupta, Suraksha
14
Melewar, TC
14
Sharifah Faridah Syed Alwi
11
Jin, Zhongqi
9
Bartholmé, Roland H.
8
Nguyen, Bang
6
Dinnie, Keith
5
Hussain, Shahzeb
5
Kitchen, Philip J.
5
Navare, Jyoti
5
Ageeva, Elena
4
Chen, Junsong
4
Cohen, Geraldine
4
Foroudi, Mohammad Mahdi
4
Hemsley-Brown, Jane
4
Ismail, Ahmed Rageh
4
McIntyre, Charles
4
Yu, Xiaoyu
4
Zha, Dongmei
4
Bourlakis, Michael
3
Gambetti, Rossella
3
Liu, Martin
3
Merrilees, Bill
3
Rahman, Nor Aida Abdul
3
Srivoravilai, Nopporn
3
Yannopoulou, Natalia
3
Akarsu, Tugra Nazlil
2
Ali, Maged
2
Ali, Raza
2
Argyriou, Evmorfia
2
Asaad, Yousra
2
Balabanis, George
2
Cardinale, Sylvia
2
Chen, Chen-Chu Matilda
2
Chen, Cheng-Hao Steve
2
Cuomo, Maria Teresa
2
more ...
less ...
Published in...
All
Journal of business research : JBR
19
The marketing review
12
Qualitative market research : an international journal
10
International studies of management and organization
8
European journal of marketing : EJM
7
International Marketing Review
7
The journal of brand management : an international journal
6
Building corporate identity, image and reputation in the digital era
5
Journal of marketing management : MM
5
Corporate communications : an international journal
4
Corporate reputation review : an international journal
4
Journal of marketing communications
4
Journal of world business : JWB
4
Marketing intelligence & planning
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of general management
3
Routledge studies in marketing
3
Corporate reputation review
2
EuroMed journal of business
2
International journal of business and globalisation : IJBG
2
Journal of Asia Pacific business
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
The Bottom Line
2
The European business journal
2
The journal of business & industrial marketing
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific Journal of Business Administration
1
Asia-Pacific journal of business administration
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
City branding : theory and cases
1
Contemporary thoughts on corporate branding and corporate identity management
1
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
1
Corporate Communications: An International Journal
1
Ethical and social marketing in Asia : incorporating fairness management
1
European Journal of Marketing
1
European business review
1
Facets of corporate identity, communication, and reputation
1
Handbook of corporate communication and public relations : pure and applied
1
more ...
less ...
Source
All
ECONIS (ZBW)
149
Other ZBW resources
13
OLC EcoSci
11
BASE
3
USB Cologne (EcoSocSci)
2
Showing
1
-
10
of
178
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Value marketing through corporate reputation : an empirical investigation of Thai hospitals
Srivoravilai, Nopporn
;
Melewar, T. C.
;
Liu, Martin J.
; …
- In:
Journal of marketing management : MM
27
(
2011
)
3/4
,
pp. 243-268
Persistent link: https://www.econbiz.de/10008989907
Saved in:
2
Value marketing through corporate reputation: An empirical investigation of Thai hospitals
Srivoravilai, Nopporn
;
Melewar, T. C.
;
Liu, Martin
; …
- In:
Journal of marketing management : MM
27
(
2011
)
3
,
pp. 243-269
Persistent link: https://www.econbiz.de/10008884649
Saved in:
3
Value marketing through corporate reputation: An empirical investigation of Thai hospitals
Srivoravilai, Nopporn
;
Melewar, T. C.
;
Liu, Martin
; …
- In:
Journal of marketing management : MM
27
(
2011
)
3
,
pp. 243-269
Persistent link: https://www.econbiz.de/10008847763
Saved in:
4
The notion of relationship in branding
Melewar, T. C.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 95-96
Persistent link: https://www.econbiz.de/10009524653
Saved in:
5
Editorial: nation branding : issues, insights and impacts
Melewar, T. C.
- In:
Corporate reputation review : an international journal
16
(
2013
)
1
,
pp. 5-6
Persistent link: https://www.econbiz.de/10009741998
Saved in:
6
Do you know Y? Mobile internet and the thumb generation
Lim, Lynn L. K.
;
Chou, Mei Wen
;
Melewar, T. C.
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
2
,
pp. 137-152
Persistent link: https://www.econbiz.de/10003739628
Saved in:
7
Renault-Nissan : a study into the advantages of a prior strategic alliance in the development of a post-merger corporate identity
Melewar, T. C.
;
Stark, David
;
Karaosmanoǧlu, Elif
- In:
Contemporary thoughts on corporate branding and …
,
(pp. 187-204)
.
2008
Persistent link: https://www.econbiz.de/10003773435
Saved in:
8
The effect of evaluation criteria on design attributes and brand equity in the product evaluation process
Na, Kwang Jin
;
Holland, Ray
;
Shackleton, John
;
Hwang, …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
3
,
pp. 195-212
Persistent link: https://www.econbiz.de/10003790483
Saved in:
9
Hypermarkets and the small retailers in Malaysia : exploring retailers' competitive abilities
Roslin, Rosmimah Mohd
;
Melewar, T. C.
- In:
Journal of Asia Pacific business
9
(
2008
)
4
,
pp. 329-343
Persistent link: https://www.econbiz.de/10003794550
Saved in:
10
Adding new dimensions to corporate identity management and corporate communication : exploring the sensory perspective
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
The marketing review
9
(
2009
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10003849716
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->