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How to sell services more prof...
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Lieferantenmanagement
16
Supplier relationship management
16
B-to-B-Marketing
15
Business-to-business marketing
15
Relationship marketing
13
Bundling strategy
12
Leistungsbündel
12
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10
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7
Kundenwert
7
Customer satisfaction
5
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5
Marketingmanagement
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Salespeople
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5
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5
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Ulaga, Wolfgang
63
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29
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7
Terho, Harri
7
Cunningham, Lawrence F.
6
Lee, Moonkyu
6
Young, Clifford E.
6
Biemans, Wim
3
Hogreve, Jens
3
Hollmann, Sabine
3
Jacob, Frank
3
Kleinaltenkamp, Michael
3
Kohli, Ajay Kumar
3
Lewin, Jeffrey E.
3
Muenkhoff, Eva
3
Reinartz, Werner J.
3
Worm, Stefan
3
Bharadwaj, Sundar G.
2
Böhm, Eva
2
Jaworski, Bernard J.
2
Kashyap, Vishal
2
Schultz, Franziska
2
Sharma, Arun
2
Backhaus, Klaus
1
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1
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1
Michel, Stefan
1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
23
Journal of business research : JBR
4
Journal of marketing
4
Journal of the Academy of Marketing Science
3
The journal of business & industrial marketing
3
AMS review : official publication of the Academy of Marketing Science
2
International marketing review
2
Journal of Business & Industrial Marketing
2
Journal of Business Research
2
Journal of service research
2
The journal of services marketing
2
Creating and managing superior customer value
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Harvard business review : HBR
1
International Marketing Review
1
Journal of Inter-Organizational Relationships
1
Journal of Services Marketing
1
Journal of personal selling & sales management : JPSSM
1
Journal of service research : JSR
1
MIT sloan management review
1
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
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ECONIS (ZBW)
31
OLC EcoSci
25
Other ZBW resources
5
RePEc
2
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Investigating customer value in global business markets : commentary essay
Ulaga, Wolfgang
- In:
Journal of business research : JBR
64
(
2011
)
8
,
pp. 928-930
Persistent link: https://www.econbiz.de/10009228968
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2
The journey towards customer centricity and service growth in B2B : a commentary and research directions
Ulaga, Wolfgang
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 80-83
Persistent link: https://www.econbiz.de/10011919274
Saved in:
3
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
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4
Managing customer share in key supplier relationships
Eggert, Andreas
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1346-1355
Persistent link: https://www.econbiz.de/10008807117
Saved in:
5
Firm downsizing and satisfaction among United States and European customers
Lewin, Jeffrey E.
;
Biemans, Wim
;
Ulaga, Wolfgang
- In:
Journal of business research : JBR
63
(
2010
)
7
,
pp. 697-706
Persistent link: https://www.econbiz.de/10003984857
Saved in:
6
Benchmarking the impact of customer share in key-supplier relationships
Eggert, Andreas
;
Ulaga, Wolfgang
;
Hollmann, Sabine
- In:
The journal of business & industrial marketing
24
(
2009
)
3/4
,
pp. 154-160
Persistent link: https://www.econbiz.de/10009524605
Saved in:
7
How sales strategy translates into performance : the role of salesperson customer orientation and value-based selling
Terho, Harri
;
Eggert, Andreas
;
Haas, Alexander
;
Ulaga, …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 12-21
Persistent link: https://www.econbiz.de/10010530587
Saved in:
8
Revenue and profit implications of industrial service strategies
Eggert, Andreas
;
Hogreve, Jens
;
Ulaga, Wolfgang
; …
- In:
Journal of service research : JSR
17
(
2014
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010356891
Saved in:
9
Transitioning from product to service-led growth in manufacturing firms : emergent challenges in selecting and managing the industrial sales force
Ulaga, Wolfgang
;
Loveland, James M.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 113-125
Persistent link: https://www.econbiz.de/10010359368
Saved in:
10
Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
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