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Becker, Manfred
59
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56
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51
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39
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38
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36
Thom, Norbert
36
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33
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32
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Voeth, Markus
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Zentes, Joachim
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Berndt, Ralph
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Diamantopoulos, Adamantios
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Domsch, Michel E.
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Ghauri, Pervez N.
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Kumar, V.
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Swoboda, Bernhard
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essentials
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date (oldest first)
1
Branding dilemma and global expansion : the case of Caliber Technologies
Gumparthi, Vivek Pani
;
Deb, Madhurima
- In:
South Asian journal of management : SAJM
26
(
2019
)
3
,
pp. 162-183
Persistent link: https://www.econbiz.de/10012131734
Saved in:
2
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
Hofmaier, Richard
(
ed.
)
-
1993
-
2. Aufl.
Persistent link: https://www.econbiz.de/10000346075
Saved in:
3
Erfolgsfaktor Service : strategisches Servicemanagement im nationalen und internationalen Marketing
Mann, Andreas
-
1998
Persistent link: https://www.econbiz.de/10000993305
Saved in:
4
Internationale Kommunikationspolitik für Investitionsgüter
Schnauffer, Rainer
-
1999
Persistent link: https://www.econbiz.de/10000998204
Saved in:
5
Erfolgreiches Export-Marketing von Investitionsgütern
Reizner, Hans
-
1989
Persistent link: https://www.econbiz.de/10000791183
Saved in:
6
Marketing-Management : allgemein, sektoral, international
Hüttner, Manfred
;
Ahsen, Anette von
;
Schwarting, Ulf
-
1999
-
2., erg. Aufl.
Persistent link: https://www.econbiz.de/10001364340
Saved in:
7
Marketingstrategien für deutsche Investitionsgüter in den Schwellenländern Ost- und Südostasiens
Jaßmeier, Achim
-
1999
Persistent link: https://www.econbiz.de/10001369297
Saved in:
8
Enhancing export performance for business markets : effects of interorganizational relationships on export market orientation (EMO)
Zhang, Yongsheng
;
Fang, Shyh-Rong
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011413359
Saved in:
9
Managing service quality in high customer contact B2B services across domestic and international markets
Pomirleanu, Nadia
;
Mariadoss, Babu John
;
Chennamaneni, …
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 131-143
Persistent link: https://www.econbiz.de/10011503639
Saved in:
10
The effects of internal marketing capability on export marketing strategy, B2B marketing mix and export performance
Koo, Kyong Ryul
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10011471407
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